Remove customer
Remove Adsense Remove Case Study Remove Differentiation Remove Google
article thumbnail

Content Goblins

Kevin Indig

The differentiator : every deep dive is verified by insider insights. Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday.

article thumbnail

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Interview your customers.