WebMarketCentral

article thumbnail

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. For whatever reason, Google doesn't seem to apply the same rigor to AdSense ad placements as it does to it's primary search algorithm.

SEM 20
article thumbnail

Examining Google's Practices

WebMarketCentral

No Greener on the Other Side of the Fence According to John Andrews, Google isn't only squeezing its AdWords advertisers, but its advertising partners in its AdSense network as well. How else did they get to be the winners?

article thumbnail

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free.

SEM 20