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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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How to Write an Effective Business Blog

Webbiquity

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language.

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The Definitive Guide to Blog Formats That Increase Engagement

ClearVoice

Two years later, Peter Morholz shortened “weblog” to “blog.”. Google eventually launched AdSense, which matched ads to blog content and turned blogging into a potential business. Now bloggers and influencers from all walks of life share their musings and knowledge online through blogs.