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My social media marketing posts from 2011


So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Simply put, blogger outreach is scary. Just how do you pitch a blogger?

Fulfill your resolution to blog in 11 steps


majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite a few bloggers also maintain newsletters, email lists, and email subscription lists.

How to Write an Effective Business Blog


Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. An exception is periodic “best of&# posts from other industry bloggers, which are often popular with readers and search engines alike. Ad programs such as Google AdSense are popular and easy to integrate. Digg this!

Content Curation in B2B Marketing

delicious b2bmarketing

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Pure content creation is demanding. Content curation is editing on steroids.