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| | WEBBIQUITY
JANUARY 8, 2010 How to Write an Effective Business Blog
Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. An exception is periodic “best of posts from other industry bloggers, which are often popular with readers and search engines alike. Ad programs such as Google AdSense are popular and easy to integrate. Digg this!
| | DELICIOUS B2BMARKETING
NOVEMBER 7, 2010 Content Curation in B2B Marketing
Where it will go, no one knowsâ€¦but Iâ€™ve heard from smarter people than me that content curation is the future (even present) of media. Itâ€™s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Pure content creation is demanding. Content curation is editing on steroids.
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| | MARKETING INTERACTIONS
JULY 24, 2007 New Site for Custom Content Marketers - Marketing Interactions
Heres the skinny from Joe: " Junta42 mashesup components of Digg, del.icio.us Its a simple but effective site thatlets marketers, bloggers and media professionals post relevant contentmarketing articles or case studies. Finally, its interesting that Junta42 is rewarding"power contributors" with the AdSense proceeds from the site. and otherbasic Web 2.0
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