Online Marketing Institute

NOVEMBER 7, 2010

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. I call this “fire for effect.”

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Webbiquity

JANUARY 8, 2010

Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Ad programs such as Google AdSense are popular and easy to integrate.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100