WebMarketCentral

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. For whatever reason, Google doesn't seem to apply the same rigor to AdSense ad placements as it does to it's primary search algorithm.

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

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Examining Google's Practices

WebMarketCentral

The folks at the Digital Media World blog explain some of the AdWords changes here , stating that "The Google Adwords blog has announced a number of 'quality score improvements' (debatable use of the word improvements!) which will come into play for your Adwords listings in the near future.by

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

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