Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 AdSense quickly became synonymous with spam and ad fraud. billion in 2007).
Let's personalize your content