Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. Curates YouTube videos into dynamically updated playlists on a sponsored hub.

Youtube 89

Youtube Ads Cost Per Thousand CPM 89

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. The cost of YouTube ads may range between $0.10

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Youtube Paid Search Agency Advertising Agencies Ads 98

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Youtube Viral Marketing Peer-to-peer Impressions 105

Search Engine Journal

MAY 18, 2023

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.

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Youtube Ads 94

Search Engine Journal

APRIL 5, 2023

YouTube is announcing several updates for content creators, including viewer reactions on live broadcasts, new stream management tools, improved insights, and more. The post YouTube Introduces Reactions & Ads Automation For Live Streams appeared first on Search Engine Journal.

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Youtube Automation Ads Broadcasting 93

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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Youtube Work Management Social Networks Eye-Tracking 99

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

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Youtube Features Merchandising Sample 78

Search Engine Journal

MARCH 7, 2023

YouTube now allows more profanity in videos. Moderate profanity is eligible for full ad revenue, while strong profanity may receive limited ads. The post YouTube Updates Ad Policy To Allow More Profanity In Videos appeared first on Search Engine Journal.

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Youtube Ads Video Marketing 99

Search Engine Journal

JULY 15, 2021

YouTube is now automatically adding chapters to videos by default — a new feature that can be turned on or off from the settings panel. The post YouTube Begins Adding Chapters to Videos Automatically appeared first on Search Engine Journal.

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Youtube Ads Video Marketing Features 129

Search Engine Journal

JANUARY 26, 2023

Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.

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Youtube Video Marketing Ads Trends 111

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

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Youtube Advertisements Advertising Brand Identity 105

Search Engine Journal

APRIL 26, 2023

YouTube unveils AI-powered ad solutions targeting Gen Z's diverse music preferences on long-form and Shorts formats. The post YouTube Unveils AI-Powered Music Ads To Connect With Gen Z appeared first on Search Engine Journal.

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Youtube Ads 90

Bannersnack

OCTOBER 16, 2023

5 minutes read YouTube has over two million active users who watch billions of hours of content daily. Companies worldwide rely on YouTube to reach their target audience with video ads that capture attention and drive conversions. What are the best YouTube ads of 2023 and how are they standing out in a sea of competition?

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Youtube Paid Search Agency Examples Ads 52

Search Engine Journal

FEBRUARY 24, 2022

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data About Views & Revenue appeared first on Search Engine Journal.

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Youtube Analytics Ads Video Marketing 100

Search Engine Journal

JUNE 27, 2023

The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.

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Search Engine Journal

NOVEMBER 9, 2022

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency Targeting For YouTube Campaigns appeared first on Search Engine Journal.

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Ad Frequency Youtube Google Ads 90

Bannersnack

JULY 7, 2021

So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it. Our goal was to see how the latest ad type compares to the one we have used before (YouTube video ads).

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Case Study Case Studies Youtube Ads 98

Search Engine Journal

JANUARY 26, 2023

Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.

Youtube 77

Youtube Video Marketing Ads Trends 77

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Taking action is an important part of an effective Earth Day campaign, as it is for any purpose-based set of ads. However, others show up, putting in the work to build a better future for our planet.

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Paid Search Agency Ads Best Practices Youtube 52

Search Engine Journal

APRIL 13, 2021

YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. The post How to Get Started With YouTube Audio Ads appeared first on Search Engine Journal. Here's how.

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Youtube Ads Video Marketing Design 97

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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Youtube Lead Ranking Lead Scoring Ad Frequency 123

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

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Youtube SEO Keywords Tagging 196

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

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Youtube Copyright Paid Search Agency Work Management 115

Search Engine Journal

FEBRUARY 18, 2021

YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. The post YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern appeared first on Search Engine Journal.

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Youtube Ads 96

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

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Youtube Privacy Video Marketing Click Rate 131

Search Engine Journal

SEPTEMBER 9, 2021

YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features for Creators appeared first on Search Engine Journal.

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Youtube Features Video Marketing Ads 139

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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Youtube Advertising Channels Video Marketing Paid Search Agency 130

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. How to make YouTube Shorts.

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Youtube Verticals Mobile Marketing Video Marketing 135

Bannersnack

APRIL 27, 2020

You probably know by now that YouTube is the second largest search engine after Google. These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility. Advertising on YouTube appeared more than […]. In 2019, the video streaming platform had approximately 1.68

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Youtube Cost Ads Stats 104

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

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Youtube Analytics Video Marketing Optimization 142

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Creating ads tailored for your audience.

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Cost per Acquisition Demand Ads Google 109

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

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Tagging Youtube Marketing & Strategy User-Generated Content 91

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

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Youtube Tips Keywords Copywriting 131

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

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Youtube Optimization Top of Funnel Marketing & Strategy 101

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

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Youtube B2B Marketing Advertising Agencies B2B 217

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. Find the transcript for this episode and all past episodes at: [link].

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Youtube Lead Ranking Lead Scoring Ad Exchange 116