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How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Let’s say a campaign isn’t working. Finally, working solo brings all branding back to the company itself. After all, you have a strong team in place.

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Webinar: What ad channels work best for your brand?

Martech

New ad channels pop up seemingly overnight. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. The post Webinar: What ad channels work best for your brand? appeared first on MarTech.

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How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson

Search Engine Journal

The post How Do Retargeting Ads Work, Anyway? It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. appeared first on Search Engine Journal.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. It has taken its time.

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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

Adding an Account-Based approach makes it even more difficult to get the content right. The content types that work best based on different ABM approaches. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

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Most Ad Agencies Are Not Ready for AI

Bionic

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). That said, I agree that lots of agency work can be automated by AI. What kind of work will AI automate?

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get you talented candidates results. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data!

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing Why functioning like a newsroom works How a structured approach to content creation and marketing can bring your brand (..)