Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 80

Landing Pages Twitter Optimization Template 80

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. As a side note, most ad platforms use the term “Quality Score,” while others use “Ad Relevance” or something similar.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). We certainly put a lot of effort into writing ad copy descriptions, and in a sense meta descriptions are just as valuable for increasing clicks. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Anyword

MAY 6, 2021

Anyword has, over the years, spent over $250M on paid ads, so we know what we’re talking about. Still – tomake things a little easier, we’ve broken down our favorite hacks for creating ad copy for the biggest social media and paid ad platforms. Twitter Ads. Google Ads. LinkedIn Ads.

Paid Content 98

Paid Content Ads Rules Work Management 98

Webbiquity

DECEMBER 9, 2020

Just enter the URL of the website to get a detailed analysis. In addition to helping with SEO, adding image alt tags assure that visitors won’t see a cross sign or other error symbol if one of your images fails to load. If you can’t avoid duplicate content, use canonical URLs to point Google to the primary or master page.

SEO 272

SEO Traffic Tips SERP 272

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

Social Media 64

Social Media Clickthrough Media Domain 64

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Sharpspring

JUNE 16, 2020

What Is Digital Ad Retargeting? Digital ad retargeting helps you persuade those people to consider doing business with you. Benefits of Ad Retargeting for Marketing Agencies. Retargeting ads significantly increase the chances of potential customers clicking that “place order” or “sign up” button.

Paid Search Agency 52

Paid Search Agency Ads Marketing Agencies 1 Advertising Agencies 52

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. Here’s the press release.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Envy

FEBRUARY 21, 2022

Not too long ago HubSpot added a new functionality to their platform that lets you embed external content into your reporting dashboard. All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. You’ll see that the piece of content you added is now a part of the dashboard.

Hubspot 116

Hubspot Features Press Marketing Report 116

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. One survey of direct mail ad recipients found that nearly 73% of these survey participants looked at every coupon sent to them. Relative performance.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Social advertisers.

Lead Generation 100

Lead Generation Twitter Cost per Lead CPL 100

Optinmonster

JULY 28, 2022

Did they see a Facebook ad? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. Medium (utm_medium) identifies the advertising or marketing format, like email or ad.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. utm_medium : This parameter determines the medium through which the traffic was generated, such as email, banner ads, or organic search.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook ads character count. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Webbiquity

JUNE 7, 2018

Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. You can even create your own ads with the text ads feature and pay for only those ads that work (pay per click).

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). utm_content — Tracks the ad or the link where the website traffic is sent to. This lets you test variations of the same ad. utm_term — specifically for paid search activities and for Google Ads. More below.

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. First post! Learn More.

Facebook 175

Facebook Tools Content Marketing Content 175

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. Wish us good luck and check back for updates!

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

BuzzSumo

FEBRUARY 24, 2021

This Friday, 20 th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. or “how can I see how many people shared my post on Twitter?”.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Optinmonster

JUNE 1, 2022

IndexNow is a simple way to ping search engines and lets them know about any content activity like adding, updating or deleting an existing page on your website. Search engine bots continuously crawl the XML sitemaps to see if there are new links added to the website. You have successfully added the IndexNow to your WordPress website.

Lead Ranking 81

Lead Ranking Lead Scoring API Content 81

Contently

AUGUST 2, 2021

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bitly gives you the tools to efficiently share those links and analyze their performance. Don’t worry, this is totally legal.)

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

seo.co

FEBRUARY 1, 2023

Set up other important social profiles Facebook, Twitter and LinkedIn are obviously important for local SEO, but if your business is more visual, you may want to set up a profile on Pinterest; if there is a local directory website that lists all of the local tire places, your business should be on there as well.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

OCTOBER 3, 2018

To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. But there's less information out there regarding the effectiveness of Snap Ads. Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads through specialized agencies to get started.

Paid Search Agency 64

Paid Search Agency Demand Generation Agencies Ads Effectiveness 64

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. Was it a PPC ad that drew them in or did someone recommend your site? Why Use UTM Parameters? UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Optinmonster

JULY 5, 2022

But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. It also means that search engines can now prioritize crawling for these updated URLs while limiting organic crawling to discover new content. What are you waiting for?

SEO 80

SEO API SERP Paid Search Agency 80

Conductor

OCTOBER 11, 2022

Paid results (ads) sit at the very top of the results page so that paying businesses get the highest possible returns from their advertising spend on search engines. Reviews: Populate underneath website URLs to draw users’ attention and increase trust. We all know Twitter as a prominent social media platform. What is its value?

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124