Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Cable 59

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. I think we always figured that makes sense for Google’s core business of selling ads online. They shut it down in 2009.

Paid Search Agency 145

Paid Search Agency Google Television marketing Ads 145

Marketing Insider Group

APRIL 21, 2020

Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”. That’s a clear advantage over mass media tactics, like television and print ads. The most popular type of digital ads, programmatic display ads, can be aimed at specific audiences. Plan for action.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

SocialPilot

JANUARY 15, 2024

WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Another study noted that adding video on the webpage increased the average time spent. As per Think with Google, 60% of viewers prefer watching videos online rather than on television.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. Buy video ad space on social platforms.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report.

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

Convince & Convert

FEBRUARY 5, 2015

Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog ) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. ” In reality, the spot wasn’t featured in a national media buy. .”

Paid Search Agency 129

Paid Search Agency Ads Brand Identity Branding 129

Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Some big announcements Samsung Ads.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 107

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Digilant

APRIL 12, 2022

For the average consumer, skipping ads is just another part of searching the web. Years of navigating the internet have solidified this ingrained behavior, and according to research by Magna and IPG Media Lab, 76% of consumers skip ads without even thinking about it. When Is a Non-Skippable Ad the Right Choice?

Ads 52

Ads Click Rate Television marketing Youtube 52

Contently

OCTOBER 14, 2020

Inspired by an article in National Geographic, my approach celebrated how Bhutan was far off the beaten path, each ad highlighting a local distinction. ” And since every culture brags about its own cuisine, a second ad focused on Bhutan’s century-old eating habits. We Run From Ours.”

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. Failing to test.

Creativity 157

Creativity Video Marketing Branding Brand Identity 157

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The transition has already begun. If I can remember far enough back, Twitter started off being a news source for celebrities.

PR 163

PR Twitter Youtube Public Relations 163

Hubspot

AUGUST 27, 2018

But skipping ads, it seems like, is becoming as antiquated as VHS tapes. In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. When People Began Skipping Ads.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. That was then. billion.

Advertisements 92

Advertisements Advertising Television marketing Paid Search Agency 92

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram).

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

ClearVoice

JANUARY 23, 2019

Study: Don’t sleep on mobile ads’ effectiveness at bedtime. So, instead of counting on creating content that stops users, a new study proposes your best bet might be to change your ad distribution tactics to reach intended audiences when they have already stopped. What else to keep in mind?

Studies 58

Studies Paid Search Agency Ads Effectiveness 58

Hubspot

DECEMBER 23, 2019

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. In addition, after Facebook went public and had pressure to monetize their platform, the social media giant turned to a paid-only ad-revenue model.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Sprout Social

NOVEMBER 29, 2021

Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 142

Buy Brand Identity Branding eCommerce 142

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads! Dunkin’ Donuts went 12 minutes.

Campaigns 134

Campaigns Planning Tips Branding 134

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Vidyard

JANUARY 29, 2015

Super Bowl ads always seem to be exercises in absurdity – from Apple’s iconic 1984 ad during the 1984 Super Bowl, to Reebok’s hilarious Terry Tate: Office Linebacker ads of 2003. The Future of the Internet is Television None of these companies are strangers to online video. Every hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. It’s estimated that nearly $7 billion will be spent on ads over the 2020 election cycle overall. Impact of political on CPMs & inventory. Between Aug.

CPM 52

CPM Cost Per Thousand Advertisements Advertising 52

ClearVoice

MAY 14, 2021

First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Contently

DECEMBER 8, 2016

billion in ad sales, a 20 percent increase over London, according to Ad Age. In the past, brands could only reach consumers with expensive print and TV ads, which could do little more than promote brand awareness. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

ClickZ

JANUARY 19, 2021

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98