Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. The association with other influencers and emerging brands. Do Your Homework.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

DECEMBER 21, 2020

Impersonal ads and digital experiences. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. When asked to describe the changes their companies were adding to their roadmaps, nearly half were a direct response to the pandemic (e.g., Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Bannersnack

OCTOBER 3, 2022

The post Audience research for your ad campaigns appeared first on Creatopy Blog. < 1 minute read.

Webinar Metrics 72

Webinar Metrics Research Ads Campaigns 72

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. However, channels that still work well include webinars and online events (if compelling and well done), display ads, and “content syndication via email.” The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. In the first step, the researchers employed an image-to-text AI model to create a textual description of each human-made comparison image.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Search Engine Journal

AUGUST 13, 2021

The post Facebook Ads Invests in Privacy Research With Goal of Improving Tracking appeared first on Search Engine Journal. Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!

Privacy 113

Privacy Facebook Research Ads 113

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Search Engine Journal

MARCH 17, 2021

Here's how to use Facebook Ads Library to get a leg up. The post How to Use the Facebook Ads Library for Competitive Research via @timothyjjensen appeared first on Search Engine Journal. Your competitors' social advertising strategies provide insight for your own campaigns.

Facebook 97

Facebook Research Ads Advertisements 97

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. ” “The myths around B2B paid ads are many, but so are the opportunities for those willing to look beyond them.” Look at their targeting, messaging, and creative approach on platforms like Google Ads and LinkedIn.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

ANNUITAS

MARCH 21, 2023

While registration and attendance tracking is common with event tool integration, Adobe is going a step further and collecting in-event engagement data such as Q&A and poll data and adding that to a contact or account record for richer scoring and nurturing.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. It’s a new tool available in the Reddit Ads Manager. The post Reddit launches AI keyword research tool appeared first on MarTech.

Keywords 75

Keywords Research Tools Advertisements 75

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). AI will free ad agency workers from drudgery. This disruption is a rare opportunity for those willing to adapt. It’s way high.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

SmartBug Media

JULY 22, 2022

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks. This means your ad won’t show in search results that are unlikely to yield a sale.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. A shift in your messaging—or adding new services that address your audience’s most important challenges—could increase your perceived relevance. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hubspot

DECEMBER 30, 2019

To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads. Black Friday's Online Ad Engagement. Data Source: Lucid Software. Data Source: Lucid Software.

Research 99

Research Ads eCommerce Customer Surveys 99

Heinz Marketing

JANUARY 26, 2023

Once you’re there, it’s all about creating and executing a drumbeat of value-added content and establishing your brand as the leader in your category. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How do I get started?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Martech

AUGUST 24, 2023

And now the latest AI-powered martech solutions, enhancements and upgrades: Quickads.ai , an AI Ad platform, offers virtual product photography, eliminating the need for photoshoots while allowing advertisers to produce visual content easily. The post AI-powered martech: This week’s releases and research appeared first on MarTech.

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. A shift in ad spend. Why we care.

Youtube 106

Youtube Paid Search Agency Advertising Agencies Ads 106

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Ad formats. Why we care.

Customer Surveys 113

Customer Surveys Ads Mobile Advertising Banners 113

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. From knowledge within the industry to out-tasking some of the most time-consuming work.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. The Winter 2023 Release also included our GPT integration with Seismic Knowledge , the first of many Generative AI enhancements we added this year to the Seismic Enablement Cloud.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. billion in ad spend across its properties.

Spending 94

Spending Paid Search Agency Allocation Ads 94

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. New Research] appeared first on Content Marketing Institute.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. The big question about investing in ad space during the Big Game is whether or not it’s worth the cost.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. Your job is stressful enough without adding unnecessary mystery to your performance outcomes.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. The post AI is adding to marketers’ responsibilities while diminishing their influence appeared first on MarTech. Marketing needs to influence when it can’t directly lead.

Marketing AI 101

Marketing AI Peer-to-peer Paid Search Agency Ads 101

Martech

NOVEMBER 7, 2023

Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Quite a bit. So here is the conundrum.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Bandwidth 100

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. Ads with brand characters and branded situations (e.g., Stars, yet only 10% of ads used them. Ads with brand characters and branded situations (e.g., Spike Rating, compared to 1.24

Ads 62

Ads Branding Brand Identity Correlation 62

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98