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The Effective Marketer
JUNE 1, 2011
Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts?
The Effective Marketer
JUNE 19, 2012
Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. If you’re not selecting the best posts to share, you miss out on adding value to your readers or community. On the other hand, don’t be afraid to ditch services that aren’t working out for you.
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The Effective Marketer
JANUARY 27, 2014
But what good is all the work in putting together a nice webinar if your registration rates suck? It’s like they decided to embed an iframe of some sort and didn’t bother making it work… it just goes on and on forever. Bonus points for adding a headshot. Speaker names, titles and short bios.
The Effective Marketer
MAY 20, 2011
This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. Want another good reason to start working on your buyer personas?
The Effective Marketer
JULY 12, 2009
Think about what you can remove from the chart that might be distracting or that is not adding to the overall story. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation.
The Effective Marketer
FEBRUARY 15, 2009
How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone. What is the best ad campaign you’ve seen recently? Let me explain.
The Effective Marketer
MAY 27, 2015
Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Get everyone together to go over the material you put together and ensure the team has no questions. in an effort to give a 360 degree view of the competitor as a company.
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