KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Martech

OCTOBER 26, 2023

Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,” presented by OneTrust. Click here to view more MarTech webinars.

Ads 102

Ads Ad Building Webinar Metrics Advertisements 102

Zoominfo

DECEMBER 28, 2021

Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.

Display 100

Display Ads Process Marketing 100

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. For example, some are education-based, with the presenter only engaging with the audience for questions.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

illumin

DECEMBER 20, 2023

Now that the season is upon us, it’s time to take a look at some of the best holiday ads of 2023. Alongside some spectacular holiday spending, customers can expect to see plenty of heart-warming ads this most wonderful time of the year. What holiday ads always manage to do well is tell stories. Who gives Santa gifts?

Ads 52

Ads Best Practices Amazon Forecasting 52

Martech

NOVEMBER 16, 2023

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

Advertising Channels 95

Advertising Channels B2B Marketing Ads B2B 95

Martech Advisor

APRIL 13, 2020

As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. Unfortunately, given fear and economic uncertainty, many marketers are actually reducing their Facebook ad spend instead, as Mark Zuckerberg recently told The New York Times.

Cost Per Click 131

Cost Per Click Social Marketing CPC Analysis 131

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Martech

AUGUST 9, 2022

New ad channels pop up seemingly overnight. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. The post Webinar: What ad channels work best for your brand? appeared first on MarTech.

Advertising Channels 101

Advertising Channels Webinar Metrics Ads Brand Identity 101

Zoominfo

MARCH 15, 2022

You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. “The more profitable experience for search engines is more people clicking on ads. Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. However, make sure you consider your target audience.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

KoMarketing Associates

AUGUST 16, 2018

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. This makes the ads almost 92 percent bigger than before.

Ads 157

Ads Google Effectiveness Advertisements 157

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacation Best Island vacation Tropical vacation packages.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Martech

JANUARY 7, 2022

Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display 109

Display Top of Funnel Ads Ad Building 109

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Emphasize professional services offered and the benefits of Local Services ads. This step is crucial to positioning your client’s ads effectively.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Confessions of a B2B Marketer

FEBRUARY 1, 2023

Follow Lukas on LinkedIn Listen to Pathmonk Presents Podcast Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Ad Building 52

Ad Building Paid Search Agency Outreach Linkedin 52

Sharpspring

FEBRUARY 18, 2021

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. What Are Retargeting Ads?

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

Liveintent

JULY 17, 2023

Roll out the red carpet and ready the fireworks – the team at LiveIntent is thrilled to showcase our new ad serving improvements. Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for. The day has finally arrived!

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Liveintent

OCTOBER 28, 2020

The fight does not end there though, because even the best seasonal campaign ideas can flop if they aren’t brought to life by the right ad creative. Spice up your ad creatives and stand out within the email environment with these best practices: Use customized messaging. Leverage lookalike modeling. Build a seasonal landing page.

Display 126

Display Practices Ads Best Practices 126

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Martech

MARCH 2, 2022

Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. With this new collaboration, SpringServe’s ad serving and inventory management aims at streamlining the monetization of SXSW content online and through SXSW TV apps. Why we care.

Advertising Agencies 88

Advertising Agencies Ads Video Marketing Conference 88

Liveintent

DECEMBER 15, 2020

Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. Your display ads’ messaging includes your ad copy, your call to action (CTA), and landing page. Want to learn more about how to design effective display ads?

Display 131

Display Design Ads Effectiveness 131

Salesforce Marketing Cloud

FEBRUARY 14, 2024

To achieve this, Dickson started by presenting IT-driven insights to the business, followed by predictive modeling , and eventually moved towards showcasing the capabilities of generative AI.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Bannersnack

NOVEMBER 16, 2021

But along with it comes the pressure of having to buy presents and thinking about the perfect Christmas card. Between all the planning, baking, and hunting for presents, there’s little time left. The post 30 Free Christmas Fonts for Festive Holiday Ad Designs appeared first on Creatopy Blog.

Design 97

Design Ads Advertisements Advertising 97

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Anyword

MAY 9, 2022

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads. Ad Length + Different Content Types.

Ads 98

Ads CTR Content Copywriting 98

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

FMG Suite

DECEMBER 17, 2020

Investing in paid ads has gone from an alternative growth-strategy to a necessary one. Use Ad Extensions to Promote an Ebook. They will only do this if they feel you have presented an excellent case to justify them doing so. You can make the ad even more effective by adding a countdown timer to the event.

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

ClearVoice

JANUARY 25, 2021

Why do we tend to recall the past more fondly than the present? There is no brand better at applying “Rosy Retrospection” into their ad campaigns than Chanel No. As you watch ads, or read ad content, look to see if you can detect any hints of nostalgia effect in the campaign. friends) or in momentous events (e.g.,

Effectiveness 78

Effectiveness Training Demographics Positioning 78

Anyword

JANUARY 26, 2022

Ad copy has always been an important part of marketing and can greatly influence marketing and sales performance. Therefore, it is vital that businesses understand ad copy, what it does, how it can benefit a product or service, and how to make the best use of it. What is Ad Copy? Why is Ad Copy Important?

Ads 52

Ads Copywriting Advertising Funnels Top of Funnel 52

Crimson Marketing

JANUARY 17, 2014

What do you think is the worst part of this ad? The post #BADMarketing presented by Crimson Marketing appeared first on. Why not workout with your significant other? BADMarketing. Share your thoughts below! Image: Courtesy of Breitbart. BADMarketing'

Marketing 100

Marketing Ads 100

seo.co

OCTOBER 4, 2021

From the off-hand ads that nobody clicked, to the yellow-denoted paid results at the top of your list, to the carousel like shopping results for products related to your search, Google is always tinkering with the way it processes and displays advertisements. The Extent of the New Local Ads. There are only two ways around this dilemma.

SEO 98

SEO Ads Mobile Advertising Business 98

Crimson Marketing

DECEMBER 6, 2013

Samsung’s ad “The pen is mightier than the finger” took a very naughty turn in France, #BADMarketing. The post #BADMarketing presented by Crimson Marketing appeared first on. Image: Courtesy of IBN Live. BADMarketing'

Marketing 100

Marketing Ads 100

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. It also offers: Cost savings via programmatic buying, High-quality delivery of visual ads. Step 2: Define your goals What do we want viewers to do after seeing the ad?

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76