Digital B2B Marketing

JUNE 11, 2014

Some even still use the default 14 or 30 day reporting window many ad management providers still default to. And don’t forget that you are reporting on view-through activity from ads that often aren’t even viewable! This introduces two major issues: Double counting results. Many turned to Google. Marketing Influenced.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

DECEMBER 20, 2012

Particularly if its a common name, adding a title, company, location or other info to your search will help to narrow the results and find the right person. Add the title or headline to your search and you will get directly to the right person. Notice the title and location indicate it’s a result for an individual profile.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. HIF) is an awesome website run by the coolest person in the world, Goob. Example 1: Sage on Hey, It’s Free! Hey, It’s Free!

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

APRIL 25, 2013

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. If you just shared your own stuff, wouldn’t you be the online equivalent of the person at a cocktail party that just talks about themselves? In a bad way.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

FEBRUARY 7, 2013

The only art applied is headlines and adding the personal endorsements (+100! Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. Today, 140 characters is just a promotion for 500 more words.

Twitter 100

Twitter Conversion Promotion Practices 100

Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

JUNE 4, 2013

Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. Particularly when targeting a finite known audience, adding telemarketing to your email and direct mail program can significantly increase the total percentage of the audience you connect with.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

MAY 28, 2013

Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. These solutions can also be used by the online ad networks and data companies Firefox is targeting, so they may be the next target of browser privacy changes.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

MARCH 21, 2012

From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. Aggressive Interruption. Eighteen years from now, privacy will be a very different debate.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

OCTOBER 2, 2012

If you use audience targeting to reach the same person on ESPN.com, your ad is a bigger interruption and is asking them to make a bigger change in focus. If you are advertising in related context, such as promoting an enterprise software solution on CIO.com, it is a small change.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

OCTOBER 25, 2011

Here is an example link with a + added: [link] So how much traffic do they drive? The same person is likely managing Twitter for both sites’ accounts. The same person was handling social media for small parts of both AT&T and Verizon. Many vanity URLs used by publishers, like on.mash.to Next, dive one layer deeper.

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

JANUARY 5, 2012

Many smaller marketers have definitely found their voice and even individuals like me (with no associated company) are adding to the crushing number of voices. Every new social network, gadget, movie or TV show is trying to get our attention. Our refusal to be content. We cannot buy something without price checking it thoroughly.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. Many say I’m cheap.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 25, 2012

One of my personal goals in social media is to engage with people interested in modern B2B marketing. Here is the real reason Triberr is worth adding to your toolkit, and why you should give it real consideration. No, despite the reputation Triberr has with some people, these points are not contradictory.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. To delight everyone that finds your content the overall experience must delight. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 11, 2012

A commitment to maintaining Twitter as a valuable platform for personal and professional discussion and engagement. Revenue streams beyond advertising expand Twitter’s revenue base without adding advertising that competes with the content that we expect to see on Twitter. Effective options for marketers.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Stop Relying on Brand Marketing for Influence. Here are three more powerful influences than brand marketing.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

APRIL 20, 2016

But how do these solutions actually target ads to specific companies? The earliest account-based advertising providers used lists of IP addresses to serve ads to people from specific companies. Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. Your Turn As an individual, are these steps enough to make retargeting ads acceptable?

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

DECEMBER 17, 2013

Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. Online Ads Are Blocked. They Skip Over TV Ads.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

JANUARY 20, 2014

Ads are (occasionally) targeted and relevant to discrete audiences, using retargeting or through data providers like Bizo. Your online ads are the banner equivalent of batch-and-blast email. Everyone sees the same set of ads across your entire program. Data from just your site or email is woefully incomplete.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

JULY 31, 2013

The average person is not using 99.999% of apps. If you think click rates on banner ads are bad, this should be a wakeup call. Someone is 20 times more likely to click the banner ad in front of them right now than they are to install your app, ever. Or approximately 0.005% of the available apps.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JUNE 18, 2014

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. I have no interest in personal international travel. If this data is going to be used to target ads to me, I won’t even recognize they are targeted!!

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JUNE 7, 2012

3PAS : Third Party Ad Server. The advertiser’s ad server. PURL : Personalized URL. A URL created for a single person, allows both a personalized first impression as well as personalized messaging on a landing page or site in 1-1 marketing programs. SFA : Sales Force Automation. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 4, 2014

On LinkedIn, publishing is tied to an individual’s personal account. Someone who could publish personal interest articles in the future. A single executive can develop a personal following that benefits the company. If one person leaves, there is a smaller audience impact. Someone who could leave the company.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 15, 2011

Welcome Ads Named by a dedicated marketer, welcome ads are anything but welcoming. These are the ads that take over a site, blocking access to the content someone was looking for. Similar to a welcome ad, you insist on interrupting, getting attention now. Where is the next revolt?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Personally, I’m annoyed with NetFlix every time their pop-up on Boston.com circumventing Firefox’s default pop-up blocker. They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

SEPTEMBER 6, 2011

When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. With only 100 expected registrations to date, it is likely you will only be able to assess the individual performance of some of your highest volume keywords and ad groups. But the results are not there. 3) Look to Understand Why.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

JUNE 26, 2013

Contacts that do not engage in your welcome track should be added to your background nurture. Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. Event Followup.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

MARCH 28, 2011

In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. 20,000 accounts!

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

JULY 9, 2013

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. Make It Skimmable.

Content 100

Content Rules Guidelines Social Media 100