Digital B2B Marketing

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Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. The results from these ads can be misleading. People Hate Interruptive Ads. Welcome Ads.

Ads 100
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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. Now Collective Media released new research showing 99% of internet users do not click ads. Who are the remaining banner ad clickers, clicking at a higher rate than ever before? Is your marketing integrated?

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. This is an attempt to match the TV market, not to facilitate cross-media standards.

Media 100
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Social Media Needs an Organic Movement

Digital B2B Marketing

We already have two social media camps. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Without high doses of nutrients pushing extreme levels of growth or supplemental potassium adding bulk without nutritional value, the resulting product is more valuable.