Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Sales access. Upgraded reporting. New user interfaces.
Customer Experience Matrix
JUNE 30, 2010
Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Genius.com added a new Demand Generation edition that falls between its basic Email Marketing and full-blown Marketing Automation products. Infusionsoft has repositioned itself as “email 2.0”
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Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. People enter a campaign by being added to a group.
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)
Customer Experience Matrix
JULY 8, 2009
I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. You can see that post here. Results are in the following table.
Customer Experience Matrix
FEBRUARY 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.
Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. But Facebook?
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