WebMarketCentral

article thumbnail

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

The site also provides an RSS feed to keep registered users up to date on newly added content. It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. but the better analogy might be that it's KnowledgeStorm for online audio and video.

Youtube 20
article thumbnail

Social Media ROI vs. RONI

WebMarketCentral

Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Simple, right? Balderdash.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

article thumbnail

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Tip: After your business is "discovered" on StumbleUpon, give your site a little boost by starting a StumbleUpon ad campaign. Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks.