Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Only two people told me they liked the ads or the ads were relevant.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Only two people told me they liked the ads or the ads were relevant.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

NOVEMBER 21, 2013

If you use Google Analytics, you can’t see the referring URL if tracking codes have been added to a URL. How To Get Back (Some Of) Your Twitter Traffic Data. However, with a custom filter you can capture and store the referring domain for later reporting. See actual referrers for campaign traffic.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

MAY 25, 2011

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 13, 2012

Instead, ad networks stepped into the gap between publishers and agencies, repackaging inventory and often earning 50% gross margins for doing so. If so, I would love to connect with you on LinkedIn. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JANUARY 22, 2014

About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. For ad buyers dealing with budgets that equity analysts should care about, that’s an effective minimum of zero. The analyst’s conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

APRIL 20, 2016

But how do these solutions actually target ads to specific companies? The earliest account-based advertising providers used lists of IP addresses to serve ads to people from specific companies. Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Uncluttered Ad Space. Targeting Data.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

FEBRUARY 16, 2015

Publisher sites are noisy places, some have more than a dozen ads on a single page and 10′s or 100′s of millions of ads served every month. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. When you set unrealistic expectations, you have nowhere to go but down. Underinvesting. via Flickr cc.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 18, 2014

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. If this data is going to be used to target ads to me, I won’t even recognize they are targeted!! How will marketers do this? I could go on, and on, and on.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JULY 19, 2012

See Who Advertises Are there a number of ads clearly targeting a very different audience? Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Check Demand for Advertising Small AdChoices icons in the top right corner of an ad usually indicate a publisher sells through networks.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 28, 2011

In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. 20,000 accounts!

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 15, 2011

Welcome Ads Named by a dedicated marketer, welcome ads are anything but welcoming. These are the ads that take over a site, blocking access to the content someone was looking for. Similar to a welcome ad, you insist on interrupting, getting attention now. Where is the next revolt?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 27, 2011

This is where marketers already are trying to humanize their brands (beyond just adding pictures of pretty people to advertisements). Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 9, 2011

They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges. And although I would like to see a thumbs down or dislike option on ads and sites, most marketers frankly don’t have the stomach for it. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 4, 2011

Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Facebook is even more important to marketers.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Is it obscured by other ads? Leads are an obvious choice for many B2B marketers.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MAY 14, 2013

When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Photo Credit: Collector Car Ads via Flickr cc. You are always available whenever a prospect is looking for you. When someone looks for you or one of the problems you solve on Google, you are there. Strategy B2B marketing DemandGen Reports'

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100