Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. I have added a few though.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. It lets me look forward to seeing what they add next. _ *Had you assumed Eloqua already did that? Some do, most don't.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. And a lot of innovative technology to help transform online events from “same old” to something special. Image credit: Teooh. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

NOVEMBER 27, 2018

In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. They discovered that while ads garnered a nearly 4% conversion rate, which is pretty high, advocacy garnered an almost 52% conversion rate, which is 12.5 However, that’s not necessarily true. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. This may seem underwhelming: Infusionsoft has simply added campaign templates, which higher-end marketing automation systems have offered for years. That brings me to my central observation.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). What is marketing automation software? Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. Lead nurturing and scoring.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Smarte

DECEMBER 9, 2021

B2B and B2C sales teams are sometimes given the added responsibility of gathering customer data at scale. How Can SMARTe Help Sales? We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. The integrations are pre-packaged and out-of-the-box to help you get started quickly and easily.

B2B 98

B2B API Eloqua B2B Sales 98

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Metadata

FEBRUARY 28, 2022

Metadata has experienced accelerated momentum: Grew a staggering 711% YoY growth in the past 24 months Added over 110 new customers in the last 12 months Was awarded five patents for its technology and an ever-growing database of 1.5 No other technology was able to provide this amount of efficiency for B2B marketers. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers. The auction functions very similarly to a Google search ad auction. Need help getting started?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Ledger Bennett

JULY 11, 2018

Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Predictive tools like SimpleReach help the team optimize the content it publishes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Litmus

MAY 13, 2021

In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical coding abilities. We’ve taken a lot of care in designing these capabilities to avoid adding or altering your code.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Ledger Bennett

MARCH 19, 2021

Google and Bing Ads. Planning and forecasting – Cortex helps plan and forecast media spend using a traffic light system that flags performance against media plan, enabling informed decision making on future spend and confidence in revenue forecasts from media activity. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Cintell

APRIL 7, 2016

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? That means you have no way of knowing whether your content is helping your business. This process helps to increase their web traffic in two ways. For instance, you may have invested in pay-per-click ads and content syndication to promote your content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Madison Logic

SEPTEMBER 29, 2020

He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. Madison Logic continually innovates the ML Platform to help its clients identity, prioritize, engage and eventually convert the accounts that matter.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Use multiple methods to help prospects discover your solutions. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SnapApp

MAY 22, 2015

Each partner offers their own blend of options, but all are designed to help you incorporate insight gained from SnapApp into your existing marketing automation efforts to build a cohesive marketing ecosystem. The best way to deliver leads to Eloqua is with our Audience App. Adding Interactivity to Landing Pages and Emails.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. The Marketo integration reads only the lead object, although the activities object is being added. These are used mostly to help assess data quality and to profile new inputs. There also a free trial.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Content Marketing Institute

OCTOBER 22, 2017

These channels help consumers pick and choose exactly which brands they interact with. If people don’t want to see your ads, they’ll click away – it’s as simple as that. We can’t serve up the same old ads anymore and expect results similar to 30 or 40 years ago. These ads are pushy, interruptive, and intrusive.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Heinz Marketing

OCTOBER 4, 2021

I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. We can go deeper in it later on, but those four things will help you figure out, how do you go? I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115