X (Twitter) partners with Google Ad Manager
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Following Elon Musk’s takeover last year, X’s ad revenue has plummeted 59% in the US alone.
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