Digital B2B Marketing
NOVEMBER 15, 2012
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Every tablet sponsorship, online video ad or even TV ad?
Digital B2B Marketing
MARCH 25, 2013
Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. InText Ads. Cherry pick your targets and deliver ads only to people at those companies. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data.
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Digital B2B Marketing
OCTOBER 15, 2013
Facebook Ads. What if you could integrate links to your content in other sites, not as ads but as related or additional content? For the best results when you are first starting, do not run on the display network and consider further limiting your program to only core search. Content Distribution Options. Yahoo/Bing.
Digital B2B Marketing
AUGUST 26, 2013
The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless?
Digital B2B Marketing
APRIL 29, 2014
According to recent research from Chartbeat , native published content (or what they call native ad content) is suffering from low quality. On a typical article two-thirds of people are engaged for more than 15 seconds, on native ad content that plummets to about one-third. Unfortunately, they are still the exceptions.
Digital B2B Marketing
DECEMBER 22, 2011
Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising.
Digital B2B Marketing
DECEMBER 2, 2011
Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising.
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