B2B Memes

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. It will start with four sponsors, who are paying based on their association with The New.

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. It will start with four sponsors, who are paying based on their association with The New.

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Another Nail in the RSS Coffin

B2B Memes

It also picks up hashtags like #prodmgmt, adding an invitation to read a paper based on that tag. The site is supported by display ads by Google, which to my eye fit in fairly well with the content. Since hashtags are, for me, hit or miss, I’m not too impressed—but that could change. list view (click to enlarge).

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A Word Every Publisher Should Know

B2B Memes

As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality.

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