The Effective Marketer

APRIL 16, 2012

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. Interesting that the experiments Prof.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

AUGUST 26, 2011

Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry. Apple: History in Ads. 10 Best Ads from Steve Jobs. Apple: History in Ads. 10 Best Ads from Steve Jobs.

Paid Search Agency 100

Paid Search Agency Marketing Budget Work Management Differentiation 100

The Effective Marketer

MAY 20, 2011

David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing is probably an area that changes more frequently based on the stage the company is in than any other, at least from what I have seen.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

NOVEMBER 28, 2011

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. How are you different? Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, Or a combination of both. What do you want the reader to know?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100