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Google Search Ads 360 gains retail media capabilities

Martech

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech!

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How Healthcare Companies Can Leverage Digital Ad Spend

Heinz Marketing

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Nothing but information between links would set them apart. There are various AdWords ads, but the most common appear within the SERPs. Ads can push organic results way down on a user’s page—especially on mobile devices—which can significantly impact the click-through rate. Featured Snippet. Shopping Results.

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Unlocking B2B Paid Ad Secrets

B2B Digital Marketer

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. Adaptability and Focus: Stay informed about digital advertising trends and platform changes, and tailor strategies to match the sales funnel stages for more effective marketing. Strategies for targeting high-ticket B2B transactions.

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for.

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