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Google Ads Update: Cross-Channel Conversion Credit Import via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

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Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Martech

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

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Webinar: What ad channels work best for your brand?

Martech

New ad channels pop up seemingly overnight. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. The post Webinar: What ad channels work best for your brand?

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The problem with the big three is organic growth is almost down to nothing and ad prices are up! Pinterest ads are much easier than advertising on Facebook.

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan. Since when did a 1.5%

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Loyalty Auctions: The Next Reward For B2B Markets

This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program. Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms.