Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Bannersnack

JANUARY 26, 2024

The use of behavioral targeting can significantly enhance the response to ads, and when marketers’ access to consumer data diminishes, there can be a noticeable decline in ad performance. According to a survey carried out in the U.S. According to a survey carried out in the U.S.

Ads 109

Ads Campaigns Product User-Generated Content 109

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Taking action is an important part of an effective Earth Day campaign, as it is for any purpose-based set of ads. However, others show up, putting in the work to build a better future for our planet.

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Liveintent

JULY 6, 2022

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. Display ads come in a variety of formats. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. What are native ads?

Display 109

Display Ads Advertorials CPC 109

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Lighthearted Blogs Encourage Sharing.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

illumin

OCTOBER 30, 2023

This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows. Only the holiday season is a bigger income generator.

Ads 105

Ads Best Practices Television marketing Advertisements 105

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Bannersnack

JULY 18, 2022

2 minutes read We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0 appeared first on Creatopy Blog.

Case Study 98

Case Study Case Studies Ads Studies 98

SmartBug Media

JULY 22, 2022

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Bannersnack

NOVEMBER 28, 2023

5 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

Tagging 93

Tagging Ads Display Advertisements 93

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. Will audiences still choose streaming if they have to watch ads to do so? Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Bannersnack

APRIL 4, 2024

What if I told you that there is this feature that enables you to bulk create ad variations for your project and validate […] The post The Feed Ad Builder: One Design, Endless Variations. Instantly appeared first on Creatopy Blog.

Design 52

Design Ads Validation Creativity 52

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it?

Creativity 95

Creativity Examples Ads Advertisements 95

Bannersnack

JUNE 30, 2023

9 minutes read Facebook ads sizes and specifications change often, which can get confusing. If your business thrives on Facebook ads, or you’re in the process of integrating this social network into your marketing mix, you need to know all the current Facebook ad sizes. Facebook video ads 2. Facebook image ads 3.

Facebook 98

Facebook Ads Marketing Mix Social Networks 98

Bannersnack

MARCH 1, 2024

With the rise of AI technology, there is a significant potential to revolutionize ad creation by leveraging its capabilities to enhance visuals. Introduction Visual elements play a crucial role in advertising by capturing consumers’ attention and conveying brand messages effectively.

Ads 52

Ads High Quality Lead Advertisements Advertising 52

Bannersnack

JULY 21, 2023

If you want to run YouTube ads, you must ensure you use the latest and most accurate YouTube ad specifications. In […] The post Mastering YouTube Ad Specs & Sizes: A Guide for 2023 appeared first on Creatopy Blog.

Youtube 98

Youtube Ads Social Media Education 98

Bannersnack

AUGUST 2, 2023

According to LinkedIn, ads on LinkedIn increase buying intent by 33%, and that’s just one of many benefits of advertising on this platform. But for that […] The post The Ultimate Guide to LinkedIn Ad Specs [2023] appeared first on Creatopy Blog.

Linkedin 90

Linkedin Ads Advertisements Advertising 90

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 98

Statistics Paid Content Stats Blogger 98

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Bannersnack

FEBRUARY 22, 2022

era, it is more important than ever to diversify your ad spend cross-channel.” The post Case Study – Performance of Static Ads vs. Video Ads on Pinterest appeared first on Creatopy Blog. 12 minutes read “In this post iOS 14.5 You may have heard these words way too many times in the last months.

Case Study 98

Case Study Case Studies Ads Studies 98

Launch Marketing

MARCH 2, 2023

If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success. Why LinkedIn Ads Are A Powerful Tool As mentioned earlier, LinkedIn Ads can be a powerful social media advertising tool for B2B marketers with several benefits.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples. It takes talent to create great ad copy.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Bannersnack

NOVEMBER 11, 2022

13 minutes read Creating ads that catch the eye is more difficult than ever in today’s world, where everyone is fighting for online attention. To find out some secrets on how to create scroll-stopper ads that get your audience to click and convert, we decided to invite Jacob Cass to Creatopy’s webinar sessions.

Ads 98

Ads Webinar Metrics Consulting Communities 98

Bannersnack

OCTOBER 26, 2021

7 minutes read At the end of September, TikTok announced that it has more than 1 billion monthly active users, so you can reach a large pool of consumers on the For You page through TikTok Ads. This is confirmed by the fact that, in June 2021, Instagram introduced Reels ads. appeared first on Creatopy Blog.

Case Study 98

Case Study Case Studies Ads Studies 98

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Features 95

Features Google Ads ROAS 95

Bannersnack

MARCH 5, 2024

2 minutes read Creatopy, an AI-driven creative automation platform, is announcing the launch of Ad Studio—an innovative solution set to redefine the landscape of digital advertising, following the $10M Series A investment raised in Q4 of 2023.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

33Across

JANUARY 18, 2024

The post CES Review – The Ad Tech Perspective appeared first on 33Across. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came.

Ads 71

Ads Advertisements Advertising Google 71

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks. This means your ad won’t show in search results that are unlikely to yield a sale.

Keywords 59

Keywords Paid Search Agency Ads Google 59