Martech

APRIL 25, 2022

” He added, “The key consideration here is that there’s too much at stake to not nail your ABM strategy.” ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. It’s a digital channel that serves high-impact ads. Why we care.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Mobile (ads, applications, MMS, SMS).

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. Videos that convey their core message in the first three seconds of an ad see a 13% increase in overall breakthrough metrics. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Porch Group Media

SEPTEMBER 9, 2020

CMOs said they spend nearly one-quarter (22%) of the marketing budget on digital advertising (13.5%), including display, video or ads on platforms like Amazon, and paid search (8.6%). This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Since the ad exists in a place where consumers are used to seeing advertising, it doesn’t corrupt the editorial experience. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Martech

AUGUST 3, 2022

Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. More importantly, it also lets them run ads on the open web. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. And sales are very good.

Media 90

Media Allocation Advertising Agencies Network Marketing 90

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. CFOs are most interested in revenue and cash flow.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content4Demand

JANUARY 29, 2019

The brand left no stone unturned – including even its own ads from “the good old days” – touching on everything from grade-school bullying to cat-calling and the #MeToo movement. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration.

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener. million words, according to Forrester Research’s James McQuivey.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? adults with an Internet connection use social media in some form or function.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. But executing a personalization-centric strategy is a lot of work and can be difficult to scale.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Adding video to email can boost click rates by up to 300%, according to MarTech Advisor. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. Back in the day “we spent, as marketers, all of our time thinking about how to build fantastic ads… how to create the right emotional imagery,” says Bewsher.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Adding video to email can boost click rates by up to 300%, according to MarTech Advisor.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Since the ad exists in a place where consumers are used to seeing advertising, it doesn’t corrupt the editorial experience. This isn’t surprising.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. Adding live chat pop-ups, for example, allow buyers to ask a question if they are confused or want to learn more about a product.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Naturally, data figures to be the main driver of that revolution. B2B Buyers Behaving More Like Consumers.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener. Avoid being too feature or jargon-heavy.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. Forrester ) Twitter has more than 330 million monthly active users. Examples of Brand Equity. Think to the brands you associate with that have good brand equity.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

OCTOBER 14, 2010

You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up. This may be the cause of our ad not showing up. But the bottom line: search is really hard.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SnapApp

NOVEMBER 1, 2016

In the example below, you can see how these ads are shown on the basis of relevancy to a search query, and that many include conversion-oriented copy and clear CTAs that drive user action. Reddit Ads. Creation of these ads is fairly simple: All account holders need is a 70x70 image, ad copy, and a click-through link to get going.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. Again increasing the odds of a positive response rate for ads, emails, and your sales team closing deals faster.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62