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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Facebook Launches Marketing Analytics Certificate Program via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on Search Engine Journal.

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A Complete Guide To Using Facebook Pages For Your Small Business

SocialPilot

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

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How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori

Search Engine Journal

Looking for more robust Facebook Ads reporting? The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal. Learn how to build a Google Data Studio dashboard with this step-by-step process.

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Metadata

What if you could increase your ad conversions by 30% without a ton of extra work? According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Where: Where will the output (ad) go? Prefer video?

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.