Paul Gillin

JUNE 22, 2012

Only 21% have mobile marketing campaigns and 80% handle mobile marketing on an ad hoc basis. Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. We’re still very early stage with that channel.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

DECEMBER 19, 2011

Have you considered selling ads on your blog? As far as the ads go, I wouldn’t want to do anything that would compete with all the fine contributions I get from comment spammers, but thanks for the idea. No idea how you managed to write this text.it’d take me weeks. Well worth it though, I’d suspect.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

JUNE 11, 2012

” New York City anti-obesity ad. Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.”

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

NOVEMBER 20, 2013

Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. If they concluded that this is a good idea, then their findings contradict nearly everything I know about brand ambassadorship. Founder Dave Balter (right) has worked on hundreds of brand ambassador program since 2001.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

MARCH 1, 2012

Google+ introduced circles, so Facebook added lists. Give credit to Facebook. It has fended off competitors by adopting new features where appropriate without trying to be all things to all people. It did not, however, try to copy the more expensive concept of Google Hangouts. Better to wait and see on that.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 18, 2011

Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 17, 2012

” The time-shifted conversation has drawn significantly more participation from overseas employees, he added. “This was supposed to be a two-week event when it started last summer,” Lynch said. “It’s It’s still running.” Presentations are recorded and posted as audio files, which participants can follow up in forums.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 1, 2013

Researchers suggest that a fourth “V” – veracity – be added to the “three Vs” of big data that are commonly accepted.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JUNE 17, 2010

The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says. That’s despite the fact that Dell Tech Center isn’t charged with selling anything. The site is free of advertising and the member list may never be used for promotions.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 26, 2011

The ads have spawned parodies, but Thul says the company is pretty sanguine about them. “If million likes, it’s doing pretty well. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

NOVEMBER 8, 2010

The site has recently added the capability to bookmark images, too, although that feature is limited in the free edition. You can highlight and annotate pages and choose to have those comments to appear only to you or to everyone who has the Diigo plug-in (see below).

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

DECEMBER 1, 2010

Adding the ability to share, reuse, mash up and comment creates a whole different level of value. Adding the ability to share, reuse, mash up and comment creates a whole different level of value. This is an important point to remember. Loading up on features quickly reaches the point of diminishing returns.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

SEPTEMBER 8, 2010

Customers who arrive via word-of-mouth recommendation are twice as loyal as those who respond to an ad. Crowdsourced product development is far cheaper than hiring legions of engineers. In fact, external constituents can take on much of the work that paid employees now do if they are courted appropriately. Not that this is going to be easy.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 28, 2011

Describing the factory in which the century-old breakfast staple is made, reporter Barry Newman writes (emphasis added): All day every day, objects with the proportions of hewn firewood and the heft of cinder blocks hurtle along a conveyor, dive into a steel chute, disappear down a black hole — and emit what sounds like a startled scream.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

AUGUST 6, 2012

Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

APRIL 10, 2013

” Less than a decade later, IBM was running ads celebrating individual employees. To dramatize the scope of that change, Brill recalls how he was slapped down by corporate communications in 2003 for identifying an employee in a blog post because, “we don’t have celebrities at IBM.”

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 16, 2012

Surveys and user comments can be quickly added to content and made part of the published page. “We have had to reform our own processes to deliver this capability,” he added. Integrated content management enables content elements such as text and video to be dragged, dropped and published.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 26, 2013

There’s not much we can do about the increasingly generous time allocated to TV ads between innings, but the game needs to speed itself up when players are on the field. It’s particularly bad for Boston fans.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

FEBRUARY 16, 2012

I would have taken notes anyway, but by adding a hash tag and Twitter usernames I was able to piggyback on other activity going on around the meeting and catch the attention of people monitoring the tweet stream. Adding a speaker’s handle makes it more likely that the speaker will see your tweet. 96Jcj.”.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 15, 2014

Spark and his collaborators are particularly harsh on practices that contribute to the noise level without adding value or that have selfish objectives like raising the sender’s profile at someone else’s expense. A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50