Everything Technology Marketing

OCTOBER 22, 2010

Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). This year, IDC says, tech companies will allocate 19.3% last year.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

OCTOBER 14, 2009

At this very moment, a member of your IT department is spending time that should be allocated toward infrastructure improvements on the LinkedIn site adding company information – information that might be confidential, or at the very least, not appropriate for worldwide distribution. Think about it.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

JANUARY 1, 2011

Tom Pisello added a great comment to our B2B Technology Marketing Community , highlighting that a recent survey by IDC found that 24% of B2B buyers found that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JULY 10, 2010

Goal Setting and Performance Measurement To make matters more complete, I added “goal setting and metric definition” to the left of the marketing stack, driving the direction of every marketing layer and its components.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

Since various activities generally comprise a tactical program, each of these activities needs to be identified and added to the plan calendar. The first step is to establish performance targets and milestones for each tactical program.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JUNE 18, 2010

Sure, marketing departments have always outsourced campaigns, creative services, and projects to ad/PR/creative agencies. Outsourcing marketing talent Do we see the same trend developing for outsourcing of talent?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 17, 2011

At the bottom of the list we find online directories, online ads, and paid search. The highest rated channels are website, live in-person event, and email. Newer channels such as social media and blogs are considered only moderately effective in comparison. Do these findings reflect what you see in your marketing role?

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100