Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 146

Case Study Case Studies Activities Studies 146

Zoominfo

JANUARY 11, 2021

Figure 1 : January-through-March conference activity in 2021 trails the same period in 2020. As of this writing, April 2021 has less events scheduled than March 2021, although some conferences for April may still be in the planning stages. Source: ZoomInfo.

Conference 162

Conference Activities Zoominfo Opt-out 162

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. What you need to know Write like you’re having a conversation and use specific language and descriptions.

Generation 98

Generation Work Management Copyright Social Media 98

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well. Active Voice > Passive Voice.

Activities 92

Activities Facebook ROAS Copywriting 92

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Writing Tips for Outreach Emails 1. Or, are you are struggling to get responses from your outreach emails. You’re not alone.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Biznology

OCTOBER 5, 2017

If you’re endlessly writing, posting, and sharing to feed the hungry social media beast, stop it. The post Should you stop (organic) social media activity? Maybe that means enticing folks to sign up for your newsletter. Newsletters, as Avinash points out, can have incredible ROI.) Or filling out a contact form. Like this post?

Social Media 150

Social Media Activities Organization Media 150

Martech

MARCH 20, 2023

Here are three essentials for writing a good prompt. However, ABM has many very common uses (Anti-Ballistic Missile, Agent-Based Modeling, Activity-Based Management, etc.). The post Three essentials for writing a good ChatGPT prompt appeared first on MarTech. A vague or general prompt will get you vague, general results.

Account Based Marketing 97

Account Based Marketing Marketing AI Top of Funnel Forrester 97

ClearVoice

APRIL 25, 2021

The difference between these sentences is their voice: the first sentence uses passive voice, while the second uses active voice. Passive voice means the subject of the sentence receives the action, while active voice means just that, the subject acts. Active Voice in Marketing. Active Voice in Marketing.

Activities 64

Activities Act-On Paid Search Agency Opinions 64

Contently

MARCH 22, 2019

One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. This challenge of mastering content throughout the customer journey is something I’ll be writing about all year—and talking about in a few weeks. But if we really want to serve our audience, we need to go past it.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers. Do: Write to a Specific Niche Law Firm Audience. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Zoominfo

JANUARY 11, 2021

First quarter conference activity in 2021 trails the same period in 2020. As of this writing, April 2021 has less events scheduled than March 2021, although some conferences for April may still be in the planning stages. Source: ZoomInfo.

Conference 130

Conference Activities Zoominfo Opt-out 130

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

Conductor

FEBRUARY 22, 2022

When writing a description of professional achievements, keep these sentence structures in mind: [Active success verb] + [KPI improvement] due to [project/SEO initiative] [Active action verb] + [project/SEO initiative] + which resulted in [KPI or output improvement]. Content Writing. It’s a form of Q&A.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

seo.co

OCTOBER 6, 2021

First, I need to acknowledge an important distinction between content writing and copywriting. You’ll find this type of writing in advertisements frequently. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Search Engine Journal

AUGUST 8, 2022

Get more clients for your writing services by investing in SEO. Here's how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal.

Google 92

Google Tips SEO Traffic 92

DivvyHQ

DECEMBER 6, 2022

Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script! Are you looking to take your webinars to the next level? From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation.

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

KoMarketing Associates

FEBRUARY 6, 2018

While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. A PR discovery deliverable is one of the first assets content marketers writing for SEO should obtain. Industry Analysis. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. At its core, effective SEO writing is about implementing a set of principles that allow for the consistent production of content that directly meets the requirements of searchers.

SEO 64

SEO Effectiveness Allocation Keywords 64

Tomorrow People

MARCH 8, 2021

For example, will it be shared on social media, if so via which channels and will this be paid activity, organic, or both? Next, outline how the asset will reach this audience — the promotional plan. If publishing on the website, where exactly will it appear?

Planning 177

Planning Content Marketing Allocation Content 177

Tiecas

JANUARY 27, 2024

Because writing effective industrial blogs requires a unique set of skills and strategies. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Don’t go overboard with optimization.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 172

Newsletter Blogger PR Paper 172

EveryoneSocial

MARCH 8, 2022

Benefits of Activating Employee Subject Matter Experts. Here are some steps you can take to empower your existing subject matter experts and activate new ones within your organization. You can do this by featuring them at company events and webinars, asking them to write for the company blog, quoting them in press releases, and more.

Activities 60

Activities SME Webinar Metrics Social Media 60

ClearVoice

DECEMBER 1, 2020

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . But do we listen actively, or do we just hear to react to the perfect sound bite, the perfect quote, or to seize an opportunity to interject our own thoughts?

Activities 82

Activities Examples Content Work Management 82

Zoominfo

JULY 29, 2020

Free Trial Tips for Writing Cold Calling Scripts The most important thing to remember when writing and executing a script is that the person you’re calling is a real person with very real frustrations, wants, and needs. Keep all of this in mind while writing. Who exactly are you calling? Who exactly are you calling?

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Champion Communications

SEPTEMBER 10, 2020

In a thought leadership article for Digitalisation World, Craig Tavares, Aptum’s Head of Cloud, writes about mistakes organisations should avoid as they shift their business data from the core to the edge. The post No August Activity Slump For Champion Comms appeared first on Champion Communications. Claremont .

Activities 62

Activities Marketing Management Lock-In Broadcasting 62

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Whether you’re writing a blog post, web copy, lead nurture emails, or an e-book, tailoring your content for each buyer persona is a must. Why Write Content for Different Buyer Personas?

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Heinz Marketing

DECEMBER 26, 2020

A Place to Write. Some wise words on writing and how non-complicated it needs to be. Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives. The post B2B Reads: Writing, Inactive Subscribers, and Christmas Songs appeared first on Heinz Marketing. Thanks, Syed Balkhi.

B2B 78

B2B Storytelling PR Deliverability 78

DivvyHQ

JULY 15, 2019

With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Have your team write down ideas on a sheet of paper. The second person, then, will write ideas that build on the first person’s ideas. Pile on Ideas. Bring in New Blood.

Activities 65

Activities Effectiveness Ad Building Content 65

EveryoneSocial

APRIL 14, 2020

This is not about activating employee content creators for the sake of checking a box, but enabling content that has purpose and results in tangible value for your audiences. While they might be the gatekeepers, organizations need to consider activating employee content creators beyond their marketing department. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Sharpspring

AUGUST 27, 2021

Part 2: How to Write Compelling Subject Lines. Use active language. This subject line is active. Write active sentences to keep the focus on them. Both are technically active-language and short-and-sweet, but they’re also demanding and vague. How to write great copy without triggering spam filters.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

Heinz Marketing

JUNE 25, 2019

Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. Who is your target audience?

Tips 85

Tips Paid Search Agency Opinions Marketing 85

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. But how do you write product descriptions effectively? Follow along with our product description writing guide. Product descriptions?

Product 52

Product Template Impressions Keywords 52

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). Of that low percentage, how many of those people write those goals down? Of those people who write down their goals, how many review them on a regular basis? It was then I started to write down my goals.

Activities 109

Activities Sample Planning Lead Ranking 109

Anyword

MAY 10, 2022

Also, don’t forget to keep their needs top of mind as you write. The first and most important thing you need to know about writing promotional emails is that they are meant to sell. This means using active verbs in your copy. Active words drive action and compel readers to respond quickly. Use Power Verbs.

Promotion 96

Promotion Tips Copywriting CTR 96