Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. To run a successful business you need more from your employees than the bare minimum.

Activities 236

Activities Research Organization Business 236

Marketing Insider Group

JULY 23, 2019

Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.

Activities 244

Activities ROI Trends Marketing 244

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal.

Activities 264

Activities Work Management Marketing Management Opinions 264

KoMarketing Associates

MARCH 26, 2019

However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. GIDI and Employee Activism . That’s activism.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. If your brand has made public commitments or taken a stand on specific issues, incorporate those perspectives into your own work and challenge that work when they aren’t present.

Activities 114

Activities Brand Identity Branding Social Media 114

Webbiquity

MAY 17, 2022

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

Marketing Insider Group

OCTOBER 15, 2019

Of course, this trend is working for some. billion was wasted by companies who paid influencers that inflated their follower counts or overused automation to do as little work as possible for their big paycheck. The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group.

Activities 222

Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

Biznology

OCTOBER 9, 2020

CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either because they are working remotely, are on the front lines as essential workers, or have lost their jobs due to the economic impact of the pandemic. Yes: 38% No: 63%.

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 260

Activities ROI Customer Satisfaction Guidelines 260

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 75

Work Management Intent Data Buyer Intent Marketing Management 75

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Case Study 202

Case Study Case Studies Activities Studies 202

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? More People Will Work Remotely (But Offices Won’t be Empty). Where You Stand on Remote Work Depends on Where You Sit. ” Hmm.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways. Image source: [link].

Activities 195

Activities Guidelines Curation Work Management 195

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Heinz Marketing

JULY 14, 2023

Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action. The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing.

Activities 67

Activities Business Work Management Process 67

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Martech

JANUARY 11, 2023

We said we needed this as an organization to advance our marketing practices, and then it was really working with our marketing partners [to implement the technology]. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Coca-Cola retained Microsoft Azure for application management. “It Get MarTech!

Enterprise Management 110

Enterprise Management Activities Advertising Agencies Work Management 110

Zoominfo

JANUARY 26, 2021

They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Coming soon: A new work environment. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. Source: ZoomInfo.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Heinz Marketing

AUGUST 21, 2021

The statistics show remote work is here to stay, from some part-time and others full-time. The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Beyond Profit Podcast: Seth Maxwell on Youth Activism. Youth activism is on the rise.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

Zoominfo

JULY 25, 2022

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 146

Case Study Case Studies Activities Studies 146

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Zoominfo

JUNE 5, 2020

With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. The thought even crossed my mind for a second when we at ZoomInfo got our own work from home mandate. However, we’re still logging these IP-to-domain pairings when activity occurs on home networks.

Zoominfo 246

Zoominfo Work Management Paid Search Agency Companies 246

Zoominfo

JULY 25, 2022

Initially, many employers were wary of remote work. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. Businesses have made headway against some of the most daunting aspects of working remotely.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Biznology

OCTOBER 5, 2017

” But is this technique working the way we’d like? I’m working with a smart yet stressed-out client. Think about it: all of that work (and all of that money spent for content creation and editing) for a few likes. I’m not saying social media doesn’t work—we know it can. Or making a purchase.

Social Media 150

Social Media Activities Organization Media 150

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. Here is a strong list for starters: Account activity. Off-platform activity such as traffic from search engines or social networks can help you here, too.

Youtube 98

Youtube Work Management Social Networks Eye-Tracking 98

EveryoneSocial

APRIL 19, 2021

Keeping people motivated and engaged at work takes effort, especially for remote and distributed teams. And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Ideas for Virtual Team Building Activities . Virtual Lunch Dates.

Activities 110

Activities Ad Building Best Practices Work Management 110

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Westover, PhD Human Capital Innovations, LLC Contact Jonathan H.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. “So the users that stay active are highly engaged and a really captive audience.” “That’s the easiest way to really understand what’s going to work in the future.”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. The ones who just post… anything and everything. Not everyone will invest in this journey.

Social Media 130

Social Media Media B2B B2B Thought Leadership 130

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98