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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

One thing that caught my attention recently was a discussion of the “ Tweetchat ” Event – using Twitter to conduct a conversation between participants with virtually no cost and not requiring an events platform. The “secret sauce” is a specific Twitter event hashtag. The Tweetchat Event. All ticket sales help benefit charity.

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Is your audience still active on X? Check their activity on the platform to see how frequently they post and — even more importantly — how frequently they react and respond to other posts.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

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X (Twitter) partners with Google Ad Manager

Martech

X (formerly known as Twitter) has joined forces with the Google Display Network. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools. The post X (Twitter) partners with Google Ad Manager appeared first on MarTech.