Webbiquity
FEBRUARY 16, 2023
That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive. Here are three key B2B marketing trends for 2023 worth watching. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.
Marketing Insider Group
NOVEMBER 21, 2022
And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.
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Webbiquity
JANUARY 25, 2021
Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Trend #1: Extreme Minimalism And Maximalism. Trend #2: Parallax Animations.
Marketing Insider Group
JULY 26, 2021
Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Trend #1: A Hybrid View of Shopping. Trend #2: Craving Convenience. Trend #3: Homes Become Hubs. Quick Takeaways.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities. The steps you and your team can take to prepare for GDPR and safeguard against crippling fines.
Marketing Insider Group
JULY 23, 2019
While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. In fact, employee engagement in the US has increased to a high of 34% according […].
Webbiquity
MAY 30, 2023
Event marketing was among the top six channels in terms of active use and importance for B2B marketers. There’s much more in this extensive study, from how budget and strategy trends vary across B2B, B2C, and agency marketing, to deep dives into content and social media strategy for the coming year.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. How to leverage online events, like webinars, as effective replacements for live events. Top tactics and channels for reallocating event marketing dollars.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Which production secrets are key to transitioning webinar attendees to active sales prospects. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Send your questions ahead of time to make sure your voice gets heard in this interactive event.
Speaker: Michael Brito, EVP, Zeno Group
How to activate your audience - including the influencers within it. By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
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