Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Tool: Radian6 (Salesforce) URL: Radian6.com

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day , it’s easy for yours to get lost in the shuffle. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

MAY 18, 2011

Barcode Scanner : Barcode Scanner handles bar codes – including 2D QR codes – and lets you look up the associated product or URL for instant price checks and comparison shopping. With eBay mobile, you can search, buy, pay, and check the status of your eBay activity on your phone. Productivity.

Media 28

Media Amazon Mobile Marketing Trade Show 28

Hubspot

DECEMBER 11, 2013

billion active monthly users. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013. At the time of its IPO, Twitter hadn''t made any money. 2) Twitter images began showing automatically in users'' streams.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

MAY 18, 2010

While most B2B Search Engine Optimization efforts are focused on marketing activities that drive leads and sales, working holistically with SEO can deliver benefits that increase value or reduce costs in other areas of the company as well. What URL is that video directing its traffic to - does it follow a natural progression.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

AUGUST 22, 2012

First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.” Visitors may type your URL into their browser address bars based on seeing a company profile, product review, news release pickup, subject matter expert quote or other mention in industry media.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Oktopost

SEPTEMBER 16, 2019

It’s also a chance to show the kind of perceptiveness and attention to detail they can expect from you, once you’re delivering on projects they pay you for. T-Mobile CEO John Legere is very active online on social media, which helped GumGum get a sense of his personality and his likes. They learned that he’s a huge fan of Batman.

Account Based Marketing 108

Account Based Marketing Examples ABM Mobile Advertising 108

Zoominfo

NOVEMBER 11, 2018

Specifically, check that the links in your bios are still active and direct users to the correct place. If you’ve updated your website, it’s possible that your URLs are out of date. Take a detailed look at your activity, engagement, and growth on each platform. 82% of Twitter users watch video content on Twitter.

Social Media 149

Social Media Media B2B Banners 149

seo.co

OCTOBER 26, 2021

Lead generation also benefits from regular blogging activity. On average, blogging is one of the most cost-effective channels for generating leads, followed by social media, organic SEO , direct mail, telemarketing, paid search, and trade shows. This will show you how many blog articles were indexed during that time.

SEO 98

SEO Ad Frequency High Quality Lead Lead Scoring 98

Hubspot

MAY 13, 2014

Digg: Search URL to add content. 2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. Click “Add” to add feed to your curated dashboard.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In the example below, lead activity appears to correlate positively with traffic to a company blog. Unique URLs are a way to measure that.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. product photos, diagrams, infographics, trade show pics etc.), Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

EMagine B2B Blog

MARCH 19, 2013

Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. But it is also important to have an active backlinking strategy in place. Clicking on each domain will show you the pages on that domain that have backlinks. Inbound Links.

Marketing Websites 40

Marketing Websites Domain Trade Show Traffic 40

Hubspot

APRIL 12, 2012

For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. utm_medium=social&utm_source=twitter.

Work Management 28

Work Management Marketing Management Paid Search Agency Landing Pages 28

Hubspot

JUNE 6, 2014

Follow Friday was very, very popular on Twitter back in 2009. Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow. Just make sure the URL is logical to type -- not a random jumble of letters. 1) #FollowFriday.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

seo.co

DECEMBER 18, 2020

Lower bounce rates, greater content, more active social media profiles, and offsite relationship building all contribute to more brand awareness and better customer relationships, which also help your local and national ranks. Your transition should instead be smooth and painless. The competition is relatively low. SEO is popular.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Directive Agency

JULY 8, 2019

You use video again to create a sense of relationship, to communicate something that is maybe not that fun or easy to communicate in text, or something that is easier to show than tell, like a screen recording video where you’re maybe doing a little bit of show and tell inside a platform, or a service, or an account.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

You use video again to create a sense of relationship, to communicate something that is maybe not that fun or easy to communicate in text, or something that is easier to show than tell, like a screen recording video where you’re maybe doing a little bit of show and tell inside a platform, or a service, or an account.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Single Grain

JULY 5, 2023

Write a 200-character Twitter post about how my [industry] company uses our branding to improve [characteristic]. ChatGPT Prompts for Event Marketing Trade Show Marketing Write an outline for a 1,000-word guide on trade show marketing Recommend some trade show marketing ideas.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Convince & Convert

APRIL 22, 2016

What you see on the right here is the campaign that they activated in the email signature. Actually the end result was really interesting: 38% of all attendees to the event registered via a click on Sigstr, which out-performed any other sort of tracked marketing activity like traditional email and display advertising, etc.

Paid Content 95

Paid Content Paid Search Agency Click Rate Lock-In 95

Optinmonster

AUGUST 27, 2023

It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. Here’s a tool we like for optimizing social media messages: CoSchedule’s Social Message Optimizer , mentioned in our guide to getting leads from Twitter. Learn more about using Screaming Frog in our SEO guide.

Paid Content 95

Paid Content Content Marketing Top of Funnel Marketing Automation Services 95

Albacross

SEPTEMBER 25, 2018

If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. All I have to do is key in their website URL into SimilarWeb, and check out the results…. On top of that, SimilarWeb also shows me that none of Victorious SEO’s search traffic comes from paid keywords.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. All I have to do is key in their website URL into SimilarWeb, and check out the results…. On top of that, SimilarWeb also shows me that none of Victorious SEO’s search traffic comes from paid keywords.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. LinkedIn for B2B Marketers. Let's learn how!

Social Networks 28

Social Networks Network Marketing Paid Content B2B Marketing 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Keep things simple: Use a simple domain name, short URLs, and concise messaging on your pages.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ If you’re a startup, that wasted time, energy, and runway can be catastrophic. Contents 1.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65