21 Tips & Other Impressions from the Marketo User Summit
The Point
OCTOBER 14, 2010
Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.
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