KoMarketing Associates

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. Twitter Tailored Audiences. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. No matter the goals, you can leverage your in-person activities with what you are doing online. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. We strongly believe in the connection between social media and SEO because of the propensity for active social media users to share and distribute links and content of the organization’s they follow and are passionate about.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Connect with these potential customers on the platform where they are most active in order to grow a relationship. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection. Get Your Employees More Involved.

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B2B Marketing Best Practices for Pinterest

KoMarketing Associates

While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Visit Pinterest.com and sign up using an email address or your Facebook or Twitter account. Show off your expertise and experience in your industry. Getting Started.