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Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

However, a look at B2B specific research shows otherwise. And nearly half of those searches are happening while they are actively at work. Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Adobe Experience Cloud Blog

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. His following practical advice made sense, so much of the time we marketers have our heads down focusing on the daily, weekly and even quarterly activities.