Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. If you’re strapped for resources (who isn’t?)

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. If you’re strapped for resources (who isn’t?)

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. However, age trumps rank in terms of social media usage.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100