Marketing Craftmanship

JUNE 11, 2015

LinkedIn and Twitter Accounts…check / check. Trade Show…check. This second diagnostic question, regarding the practical benefit of marketing activity, is actually an integral part of the marketing plan development process. White Paper…check. Client Newsletter…check. Blog…check. Publicity…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. It’s not unusual to see clear upward inflection points in search traffic after the first six and 12 months a blog is active.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Typically, you set up sequences of email messages with conditional branching. ” But the magic of automation is what happens next. Better metrics. CRM integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Martech Advisor

MARCH 22, 2020

In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic. One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords. Exhibitions and outdoor events.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Lake One

MARCH 24, 2020

Activate retargeting. Join groups on LinkedIn, set up feeds or lists on Twitter or search on Facebook. Activate paid media around trade shows. Trade shows are still a great gathering place for manufacturing and industrial firms. You can monitor conversations in several different ways.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Marketing Insider Group

AUGUST 11, 2015

You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Do you want your content to attract more traffic, convert visitors to leads, or nurture those leads toward a sale? What is the content’s focus?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeadSquared

SEPTEMBER 19, 2018

Facebook and Twitter are also equally relevant for B2B. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Twitter search is a wonderful way to find leads.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. They showed a 155% increase in unique Web visitors and they also generated more links on non-brand search terms that helped boost their search engine results positions.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day , it’s easy for yours to get lost in the shuffle. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Excelsior Research

MAY 24, 2021

The common objectives for any B2B agency team are: To help you generate more profits for your organization To assist you in acquiring new customers and leads To create more web traffic to your website Improve overall Conversion. Share on twitter. It is all about targeting specific prospects instead of maximizing visibility.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

To create more web traffic to your website. Inbound marketing is a form of B2B marketing that requires the creation of content and creating activities to attract and capture prospects towards your company website or dedicated landing pages. Share on twitter. To assist you in acquiring new customers and leads. Inbound B2B.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. Twitter search is a wonderful way to find leads. I am from a web and mobile application development company and we attend the trade shows like Gitex and more.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Twitter search is a wonderful way to find leads.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. We strongly believe in the connection between social media and SEO because of the propensity for active social media users to share and distribute links and content of the organization’s they follow and are passionate about. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Marketing Insider Group

NOVEMBER 8, 2011

Every marketing department has its own unique way of measuring the impact of marketing activities. And while these are the most important measures they can be difficult to quantify and attribute across all your marketing activities. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value.

Telemarketing 100

Telemarketing Banners Click Rate Customer Satisfaction 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. It is very important to make sure your marketing activities are results-oriented. As you plan your day/week/month, make sure that you are spending time on activities related to your original action plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hinge Marketing

DECEMBER 1, 2014

Major offline examples include trade shows, networking and in-person speaking engagements. 7) Trade show participation. Much like speaking engagements, trade shows are a great way to get a high concentration of potential clients all in one place at same time. 8) LinkedIn. 9) Online video.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

The Point

OCTOBER 14, 2010

Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. It makes a big difference for SEO and search traffic. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. in order to track the effectiveness of different promotional vehicles.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

BOP Design

MARCH 29, 2019

Out of all the marketing activities B2B marketers engage in, events drive the most leads with a 68 percent success rate. However, setting up at a trade show does involve some expense. Please subscribe to her design blog, Design Roast , or follow her on Twitter @lexieludesigner. Ignoring Public Events.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. If it were a country, it would be the third most-populous on earth , behind only China and India. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. But you are likely to have more success if you actively promote it, as well. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Hinge Marketing

JANUARY 5, 2015

Make no mistake, traditional networking through trade shows, conferences, and other events is still important. You might link to a webinar on Twitter or share a tutorial blog post on LinkedIn. 6) Social media drives traffic to your firm’s website – and helps increase conversions. This point builds on the last.

Social Media 48

Social Media Social Marketing Media Work Management 48

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. Also, note how the founder is active in the community, attains media coverage, and builds her company's brand. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hinge Marketing

JULY 22, 2015

Has web traffic increased? For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Conferences and Trade Shows. Are you seeing more conversions and leads?

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

You can connect with Matt via email , Twitter , LinkedIn or his blog. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. Funnel math and revenue performance management. The mindset you want, even as a marketer, is that your job depends on finding and closing business.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

MAY 27, 2011

Activate follow-up email campaign. In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. The “root” sources for this traffic may be online or offline.’

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. and the impact of those for our traffic.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

B2B Digital Marketer

SEPTEMBER 29, 2020

Nicoline’s Twitter: [link]. Show Transcript. And then you asked him, asked your prospect as the prospect in that particular niche active, what is the biggest problem you’re having right now? You know, we, we, we rebuilt a website, well, the website stayed life not to disrupt the traffic. Unedited Transcript.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Content Standard

OCTOBER 22, 2016

Brand adoption exceeding that of Facebook and Twitter. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Gil recommended: Industry events and trade shows, using geofilters. Employee advocacy (Cisco does this).

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Marketing Insider Group

FEBRUARY 25, 2020

Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website. Whether you already have an active blog, have a blog that has languished, or have yet to start one, this guide is for you. Grow website traffic. Create a weekly travel feature on your existing daily blog.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275