Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” This may not be wise.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. Gallup research shows that […]. Gallup research shows that […]. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group.

Activities 236

Activities Research Organization Business 236

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. And a (small) majority are still actively buying. Given those findings, here are three vital activities to focus your efforts on now. Conditions Are Changing Quickly. Don’t Go Silent.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. Psychological safety starts with empathy.

Activities 264

Activities Work Management Marketing Management Opinions 264

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. But there’s a catch.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. ” And though “the majority of IT buyers (63%) said they actively try to reduce the number of vendors they purchase tech from,” most still rely on a wide range of providers. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 260

Activities ROI Customer Satisfaction Guidelines 260

Marketing Insider Group

OCTOBER 15, 2019

The research on employee advocacy is clear: employee content gets 8x more engagement than brand channel content. The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee advocacy feels more organic because it’s from someone that the social media viewer knows.

Activities 222

Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

ANNUITAS

MARCH 21, 2023

Also, the company has improved the ability to segment and activate Account-based Marketing lists. For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. Image credit: CMI. Another 4.1%

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. During the Webinar: Focus on engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

chiefmartech

JANUARY 25, 2023

Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming. Great companies are actively hiring marketing technology talent appeared first on Chief Marketing Technologist.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

OnMessage

JULY 13, 2021

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. The post What Is Your Sales Messaging Activation Strategy? The post What Is Your Sales Messaging Activation Strategy? appeared first on OnMessage.

Activities 98

Activities Buyer's Journey Correlation Research 98

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Content Marketing Institute

OCTOBER 29, 2019

Tips for Active Audience Listening [Research] appeared first on Content Marketing Institute. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading → The post Do Marketers Need Hearing Aids?

Activities 63

Activities Research Tips Paid Search Agency 63

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Martech

MARCH 2, 2022

In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. Much of the customer journey happens offline and when activities occur online, they rarely follow a linear path. This does not appear to be true with recent research. The reality? Additionally, 4.3

Top of Funnel 113

Top of Funnel Activities Intent Signal Advertising Channels 113

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Then, look no further.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. We see the merging of content marketing and other marketing activity,” Robert Rose, CMI’s Chief Strategy Advisor, said. “It’s

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

AUGUST 24, 2023

This is defined as a “phase of overenthusiasm and unrealistic projections, a flurry of well-publicized activity by technology leaders results in some successes, but more failures, as the innovation is pushed to its limits. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Get MarTech!

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? They can then add those newly won-back emails to their active customer list.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Look on social media” might be a less popular research method in 2022, but don’t underestimate the power of LinkedIn. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

EveryoneSocial

JANUARY 12, 2022

alone — are also active on social media, including 90% of physicians. How Activating Employee Networks Helps the Healthcare Industry. In fact, 84% of job seeker s say a company’s reputation is important, and 90% percent of candidates say they’ll apply for a job at an organization where the employer brand is actively maintained.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98