Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. Salesforce stock fell Monday following the Informatica reports. Why we care.

Acquisitions 78

Acquisitions Marketing Management CRM Paid Search Agency 78

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. How to Create a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

KoMarketing Associates

JUNE 29, 2022

“While marketers are making some strides in areas like attribution analysis and gathering deeper engagement metrics to power their ABM programs, many still struggle to connect siloed data and track activity across the entire buyer’s journey,” wrote the researchers behind the survey. The Difficulty of Accessing Valuable Marketing Data.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day. The Data’s Waiting For You!

Activities 156

Activities Top of Funnel Forecasting CRM 156

KoMarketing Associates

APRIL 20, 2022

Rising vaccination rates and continued robust economic activities bode well for the B2B exhibition industry,” said CEIR economist Dr. Allen Shaw, chief economist for Global Economic Consulting Associates, Inc. This was compared to 20.6% in the previous quarter, and the rate of 91.3% in the first quarter of 2021.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

DECEMBER 20, 2017

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion on third-party audience data and activation solutions. By the end of 2017, U.S. firms will have invested more than $20.1

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

KoMarketing Associates

NOVEMBER 30, 2022

Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months. This is compared to 20.6% The B2B exhibition cancellation rate should decline further.”.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

SEPTEMBER 21, 2022

Furthermore, the majority (41%) only think about making improvements to better onboard, activate, and understand mobile app customers weekly. Chief Martec conducted “The State of Martech 2022” report, and data suggested that over the past two years, every category of martech has grown.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

KoMarketing Associates

DECEMBER 8, 2021

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5 times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

The Point

MARCH 8, 2018

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. via @spearmktg. Click To Tweet.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

KoMarketing Associates

JULY 19, 2022

“While marketers are making some strides in areas like attribution analysis and gathering deeper engagement metrics to power their ABM programs, many still struggle to connect siloed data and track activity across the entire buyer’s journey,” state the researchers who conducted the survey.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Vision Edge Marketing

APRIL 4, 2019

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. These reports only answer the questions “Was there activity?

Marketing Report 185

Marketing Report Lead Scoring Lead Ranking Marketing Qualified Leads 185

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles Leaders get to see what works well enough to move forward, and what is holding their teams back.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

InsightSquared

MARCH 12, 2021

Your sales reports are suffering, but it doesn’t have to be that way! . Say Goodbye to Static, Inflexible Sales Reports. Static, inflexible reports are no longer enough. You ask Ops to create a report. You know that with every passing day, that report falls more out of date. Drill Deep into Your Sales Reports.

Hubspot 156

Hubspot Top of Funnel Forecasting Enterprise Management 156

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Dig deeper: How Shake Shack measures experience and activates customer insights This is why most companies will be marketing around price. Get MarTech! In your inbox.

Gartner 113

Gartner Marketing Report Planning Paid Search Agency 113

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

InsightSquared

MARCH 25, 2020

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. These reports not only validate the value we deliver to you, but the level of satisfaction our customers receive from doing so. The latest report revealed a 93% satisfaction score from our customers. The customers have spoken!

Lead Scoring 156

Lead Scoring Lead Ranking Analytics Forecasting 156

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Martech

JUNE 29, 2022

Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP). If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Activities 100

Choozle

MARCH 18, 2022

And with over 2 billion monthly active users on their websites, the potential reach, scalability, and accuracy of Amazon’s advertising tools and data are some of the best available. Closed Loop Attribution Reporting: Attribute all metrics related to conversions (i.e., Campaigns that yield results with Amazon Ads.

Amazon 81

Amazon Activities Ads Cost Per Click 81

Choozle

NOVEMBER 21, 2023

According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic. Activating Results: Discover how to turn your KPIs into actionable insights that shape future campaigns and guide decision-making.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Biznology

APRIL 8, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. Performative activism. What’s a HEARTI Workplace?

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. Performative activism. What’s a HEARTI Workplace?

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Engagio

JULY 20, 2023

With Demandbase report capabilities, you can set your CMO (and yourself) up for success by defining reporting requirements and intervals upfront. Scheduling reports to auto-send according to a pre-set schedule keeps your CMO informed and keeps your programs on track. First, let’s start with the reports.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Zoominfo

MARCH 27, 2019

Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. But first, let’s cover some important background information.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Confessions of a B2B Marketer

SEPTEMBER 27, 2023

Active Campaign’s Website Shay’s LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? Shay shares his playbook for 6x revenue growth over the past 6 years.

CMO 52

CMO Activities Campaigns Outreach 52

Salesforce Marketing Cloud

DECEMBER 8, 2022

With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. Upgrading your technology can help you monitor your ESG progress and build insightful reports quickly. Why is ESG reporting important now? KPMG reports that 70% of U.S.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

ClearVoice

JUNE 18, 2021

Today, we’re going over the passive and active voice, but we promise to stick to English. Using the passive and active voice appropriately can make you become a better writer overall, improve the quality of the work you do for clients, and give your writing some pizazz. Active voice. Passive vs. active voice: Which do I use?

Activities 87

Activities Class Intent Examples 87

KoMarketing Associates

MARCH 31, 2020

Merkle recently published its “2020 Customer Engagement Report” for the first quarter of 2020, and statistics showed that 88% of marketers have moved from traditional campaign activities to more omni-channel strategies, in part to further engage customers and personalize the overall customer experience.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

Hubspot

JUNE 7, 2019

Calendars, planners, to-do lists: these are just a few of the tools we use to stay on top of our day-to-day activities. But, how can you stay on top of your sales activities? Luckily, there are sales activity trackers that can help you out. Then, monitor performance using sales activity tracking tools. Source: Microsoft.

Template 83

Template Activities Top of Funnel Forecasting 83

KoMarketing Associates

JULY 1, 2020

LinkedIn recently released a report titled, “COVID Marketing Impact and How Marketers are Responding,” and statistics showed that for the majority of marketers (76%), being forced to shift marketing priorities has been the top challenge during the pandemic.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 95

Budget Programs Work Management Marketing Management Planning 95

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. This includes writers, designers, and video production.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Martech

MAY 19, 2022

Email marketing platforms and financial activity. In the last few years, many players in the space have attracted venture funding, while mergers and acquisition activity shows how email increasingly works together with other marketing technologies. In total, Techcrunch reports the company has attracted $342.2 Venture funding.

Marketing Report 106

Marketing Report Email Marketing Enterprise Management Work Management 106