Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 106

CRM Process Ideal Customer Profiles eCommerce 106

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Webbiquity

MARCH 4, 2021

For most small businesses to thrive, outsourcing selected business processes is essential. But why do most companies outsource such kind of processes? Outsourcing can help you focus on the core activities of your business to achieve overall goals. Contributed post. The answer is for efficiency.

Process 167

Process Business Work Management Privacy 167

Heinz Marketing

JULY 14, 2023

Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action. The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing. Engage the right way, ask the best questions, get outcomes that matter.

Activities 78

Activities Business Work Management Process 78

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. And on a positive note: Many employees are quitting their jobs to seek out ones with fully remote opportunities and better work-life balance. How to Improve the Recruiting Process.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t forget to include your employees in this evaluation process.

Activities 194

Activities Guidelines Curation Work Management 194

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

InsightSquared

APRIL 23, 2019

For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. How Do You Measure Success?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Zoominfo

JULY 25, 2022

Initially, many employers were wary of remote work. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. Businesses have made headway against some of the most daunting aspects of working remotely.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. What are marketing work management solutions? Dig deeper: What is marketing work management?

Work Management 121

Work Management Marketing Management Resource Management Allocation 121

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work?

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

Martech

JANUARY 11, 2023

We said we needed this as an organization to advance our marketing practices, and then it was really working with our marketing partners [to implement the technology]. Processing. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Coca-Cola retained Microsoft Azure for application management. “It

Enterprise Management 108

Enterprise Management Activities Advertising Agencies Work Management 108

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

JULY 5, 2022

Lead routing is the process of collecting and assigning leads to your sales team in real-time. Standalone point solutions fall short on this score, introducing needless logistical hurdles that can slow down the selling process. Your sales team will be left to work with deficient data and miss out on significant sales opportunities.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Zoominfo

JULY 25, 2022

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Litmus

NOVEMBER 21, 2023

Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place.

Process 89

Process CAN-SPAM Template Deliverability 89

Vision Edge Marketing

SEPTEMBER 24, 2019

To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! We believe there are three primary reasons underlying these failures: lack of a plan, lack of skills/expertise and very importantly the lack of processes. Activities themselves have no value.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Zoominfo

JUNE 5, 2020

With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. The thought even crossed my mind for a second when we at ZoomInfo got our own work from home mandate. However, we’re still logging these IP-to-domain pairings when activity occurs on home networks.

Zoominfo 246

Zoominfo Work Management Paid Search Agency Companies 246

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 145

Case Study Case Studies Activities Studies 145

Zoominfo

NOVEMBER 20, 2020

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. We had been using Excel spreadsheets and sending through Gmail.”.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Business email address Subscribe Processing. Get MarTech! In your inbox.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Zoominfo

MAY 8, 2019

How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? of their time on non-selling activities ( source ). True sales productivity boils down to two things: numbers and time.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

EveryoneSocial

JUNE 16, 2020

Marketing is always evolving, which means industry trends and tactics are always popping up with many novel strategies that are worth exploring and implementing at work. One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. What is Brand Activation?

Activities 103

Activities Brand Identity Branding Sample 103

Martech

MAY 22, 2023

As email marketers, we will work closely with AI in our companies. AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity. If I make the most money in my marketing work, I deserve a seat at the table. It’s not the end.

Marketing AI 111

Marketing AI RFP Vendors Planning 111

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Biznology

JUNE 12, 2018

The following is a projected timeline based on the results of work on similar past engagements. This is an estimate only: given the nature of online reputation management activities, it is not possible to provide a precise timeline. Our Online Reputation Management (ORM) Process (Steal Me). Like this post?

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Hinge Marketing

NOVEMBER 18, 2020

If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Working with a research firm. Data on social media and search engine activity within certain industries. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76