Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

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Marketing Insider Group

OCTOBER 15, 2019

It feels organic, right? Of course, this trend is working for some. billion was wasted by companies who paid influencers that inflated their follower counts or overused automation to do as little work as possible for their big paycheck. It’s anything but that. As it happens, a study presented during the event showed that $1.3

Activities 216

Activities Marketing Agencies 2 Paid Search Agency Case Studies 216

Biznology

OCTOBER 9, 2020

CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either because they are working remotely, are on the front lines as essential workers, or have lost their jobs due to the economic impact of the pandemic. Yes: 38% No: 63%.

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Webinar Metrics Consulting Social Media Activities 197

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. GIDI and Employee Activism . That’s activism.

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Activities Zoominfo Fulfillment Act-On 217

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways. Image source: [link].

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Activities Guidelines Curation Work Management 193

Martech

JANUARY 11, 2023

It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Cola Company, at The MarTech Conference. “So So definitely take time to plan out your data and make sure all of your sources of data are well-defined and organized.”.

Enterprise Management 102

Enterprise Management Activities Advertising Agencies Work Management 102

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” But is this technique working the way we’d like? I’m working with a smart yet stressed-out client. Let’s break this down.

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Social Media Activities Organization Media 150

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Zoominfo

JANUARY 11, 2021

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. However, not all companies are taking that approach. Source: ZoomInfo.

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Conference Activities Zoominfo Opt-out 162

Heinz Marketing

AUGUST 21, 2021

The statistics show remote work is here to stay, from some part-time and others full-time. Salespeople need to keep everything in one dedicated spot—organized well—so that they can reference what they need to, quickly and easily. Beyond Profit Podcast: Seth Maxwell on Youth Activism. Youth activism is on the rise.

Activities 111

Activities B2B Thought Leadership Allocation Thought Leadership 111

EveryoneSocial

APRIL 19, 2021

Keeping people motivated and engaged at work takes effort, especially for remote and distributed teams. And managers that prioritize virtual team building activities will win out in the long-run. In fact, 2500% more organizations worldwide are investing in virtual team building in response to COVID-19 ( TeamBuilding ).

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Activities Ad Building Best Practices Work Management 110

EveryoneSocial

MARCH 3, 2022

Now that’s what we call organic growth! In just four steps, you’ve set your employee influencers — and the organization itself — up for success. New to personal branding at work? The post The 4-Step Guide to Activating Employee Influencers appeared first on EveryoneSocial. Encourage sharing. Ready to get started?

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Activities Stats ROI Paid Search Agency 98

Zoominfo

JANUARY 11, 2021

Rather than schedule the 2021 version in March as originally planned, Mobile World Congress organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. First quarter conference activity in 2021 trails the same period in 2020.

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Conference Activities Zoominfo Opt-out 130

EveryoneSocial

JANUARY 12, 2022

Today, organizations from hospitals to pharmaceutical companies operate branded social accounts. alone — are also active on social media, including 90% of physicians. Despite this widespread use of social, healthcare organizations understandably have qualms about inviting employees to use social media at work.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

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Activities Brand Identity Branding Planning 76

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. It’s a platform for monitoring in-depth metrics and reports related to organic Google search performance and site speed. GA integrations as a hub. Processing.Please wait.

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Content Analytics Activities 95

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. That’s activism.

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Activities Zoominfo Fulfillment Act-On 100

Oktopost

APRIL 14, 2021

Why should organizations and marketers care about collaboration? By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success. Episode Summary. Collaboration is one of those “marketing buzzwords” that gets thrown around a lot. Like What You Heard?

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Activities Tactics Creativity Transparency 108

EveryoneSocial

JANUARY 28, 2020

But a challenge that organizations can have (as either newcomers to advocacy or as seasoned vets), is employee advocacy adoption. It doesn’t mean your organization needs to be perfect, but there has to be genuine efforts. Sure, employee advocacy is certainly used to help your organization grow. But it’s still worth noting.

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Activities Enterprise Management Work Management Marketing Management 126

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. The growing body of work that we have been doing in the past few months has been focused on PLG.

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Marketing Attribution Activities Marketing Analytics Tools Analytics 52

EveryoneSocial

JUNE 16, 2020

Marketing is always evolving, which means industry trends and tactics are always popping up with many novel strategies that are worth exploring and implementing at work. One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. What is Brand Activation?

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Activities Brand Identity Branding Sample 103

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. If your brand has made public commitments or taken a stand on specific issues, incorporate those perspectives into your own work and challenge that work when they aren’t present.

Activities 111

Activities Brand Identity Branding Social Media 111

EveryoneSocial

MARCH 19, 2020

Let’s be honest, working during social distancing isn’t easy. And in general, the workplace is continuing to evolve and we’ve seen digital transformation continue to revolutionize how people are staying connected and working. What Do We Mean By “Activating Employees?”. workers were working remotely. In 2015, 3.9

Social Media 87

Social Media Activities Media Distribution 87

Martech

MAY 3, 2022

In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A First-party data comes to marketers by way of the information customers share and the behaviors they engage in through an organization’s digital touchpoints.

Activities 76

Activities B2B Marketing Digital Marketing Funnels B2B 76

Heinz Marketing

JUNE 26, 2020

But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. The post Forecasting B2B Marketing Activities to Meet Sales Goals appeared first on Heinz Marketing. Benchmarks.

Forecasting 123

Forecasting Cost per Lead Top of Funnel Paid Search Agency 123

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Why Activating Employee Content Creators Matters How to Active Employee Content Creators.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Mereo

NOVEMBER 8, 2023

Hands-on exercises and role-play activities can greatly increase your teams’ retention rates and make your kickoff efforts stick. Now I would like to share five of the strongest skill-building activities to consider weaving into your revenue kickoff (RKO). Use this activity to put that to the test.

Ideal Customer Profiles 41

Ideal Customer Profiles Activities Work Management FAQ 41

EveryoneSocial

JULY 21, 2022

Ninety-five percent of employees say a company’s reputation is a key factor when considering a new job — just one reason why employer branding activities are so important. Your employer brand also affects an organization’s bottom line though. Just take a look at these stats: A strong employer brand can reduce cost per hire by 50%.

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Activities Brand Identity Branding High Quality Lead 52

B2B Digital Marketer

MARCH 9, 2021

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Take into perspective all of your digital activity. Digital Activity ROI Assessment. A great place to start to understand your Digital Activity ROI is to take the Digital Activity Assessment.

Activities 52

Activities ROI Webinar Metrics Internet Marketing 52

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Activity #1: Set up and maintain a calendar. How does it work? Activity #2: Break your feed’s monotony with curated content. How does it work? Activity #3: Post as you browse the web. How does it work?

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Social Media Activities Media Curation 134

EveryoneSocial

DECEMBER 28, 2020

Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working. Leaving comments and feedback on posts directly in the platform before they are shared externally ensures that your organization always has the best content possible.

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Activities B2B Thought Leadership Social Networks Thought Leadership 99

Valasys

JUNE 16, 2023

The surge of digital technology and social media platforms has significantly influenced various aspects of our lives, including social activism. This article explores how these features are being leveraged for social media activism and how they have helped bridge gaps in remote areas.

Social Media 52

Social Media Activities Media Privacy 52

ClearVoice

DECEMBER 1, 2020

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . But do we listen actively, or do we just hear to react to the perfect sound bite, the perfect quote, or to seize an opportunity to interject our own thoughts?

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Activities Examples Content Work Management 82

Varicent

JUNE 24, 2020

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. But before we get into how to manage sales activity, let’s talk about why it’s important to manage sales activity. Why Manage Sales Activity?

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

ClearVoice

SEPTEMBER 3, 2019

If this is a hard question to answer, your company needs to work on developing its brand voice. If this is a hard question to answer, your company needs to work on developing its brand voice. ” These seven meaningful activities will help you develop your brand voice: 1. Which words would you use to describe your company?

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Activities Guidelines CMO Custom Publishing 88

Mereo

FEBRUARY 22, 2023

Sales kickoff planning committee members want to see what worked and what did not work for future planning. Keep reading to learn all you need to know to make your own SKO activation plan. A sales kickoff activation plan gives your leadership team a guidepost for your salespeople’s performance: Did your SKO messages land?

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Activities Education Training Planning 41

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build personal relationships within your organization. In fact, 82% of employees believe social media can improve work relationships.

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Social Media Activities Practices Tips 62