Remove Activities Remove Newsletter Remove Trade Show Remove Twitter
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. This second diagnostic question, regarding the practical benefit of marketing activity, is actually an integral part of the marketing plan development process. White Paper…check. Blog…check. Publicity…check.

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Social Selling: What Does it Actually Mean?

PureB2B

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Regular contact increases trust in a company.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

PR is traditionally thought of as an outbound activity, where it can integrate with your advertising and ad campaigns. Things like newsletters can be considered inbound PR. Take your PR to the next level by integrating it with your next trade show. But make sure to save some surprises for the actual show.