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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

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The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Unlike TVs, our smartphones travel with us everywhere we go.

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The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone?

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Movable Ink introduces Universal Data Activation for cross-channel personalization

Martech

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

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How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The use of mobile devices has also grown. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group.

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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

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Why mobile friendly websites are more important than ever

ClickZ

A mobile friendly website also means a lot more than just ‘working’ on mobile. What makes websites mobile friendly? Although ‘mobile friendly’ when it comes to websites in simple terms means the website in question is available on mobile, there is a lot more to consider when looking to make a site truly mobile friendly.