Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. If you are not already using social media actively, before you do anything else, start using social media as an individual. Don’t be a used car salesman in social media.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

MAY 25, 2011

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. A large budget is still an advantage, but it is an advantage that can be overcome.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

JUNE 11, 2012

Content curation can be a valuable activity. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. Does sharing someone else’s content make you a thought leader? Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

JULY 28, 2011

Stability (see the next section) will be a challenge with hub activity, but if I were a CMO at a large company, I would at least consider testing data from a hub as a proxy for overall social media reach. Many are seeing results , in anecdotes and direct activity, and making the case to continue investing.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Are there other marketing activities that annoy you or may do marketers more harm than good? Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Are there other marketing activities that annoy you or may do marketers more harm than good? Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 18, 2014

Some of the companies that make their data available through BlueKai link off-line purchasing to your web activity. Others glean data from millions of sites in order to learn about you through your online activity. Does BlueKai Know My Income or Age.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. In addition, I receive Google+ invites for two other Google email addresses that do not have active Google+ accounts. Except Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. What other marketing activities belong on the list? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

JULY 19, 2012

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Are there comments or active discussion taking place on the site? The site may not be the right target (or it may be a hidden gem) and is worth looking at closely before committing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 9, 2011

Here are three activities which such negative impact that people fought back, outright disabling marketing tactics. As marketers, we threw more money at these activities. What marketing activities today have become too comfortable, delivering positive measured results but pissing off people at the same time?

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. They won’t understand the social side of social media, and it will clearly show. Views expressed are my own.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

Brand marketers, will you rise above click rate and toss all activity-based measurements aside. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What is your opinion?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Will you set your content free?

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. And start serving and growing your audience. It is your marketing gold. Views expressed are my own.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. As long as these practices continue, marketers have good reason to approach email list rentals with caution.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 1, 2011

When digital campaigns are not driving a single discrete activity, like an ecommerce transaction, selecting metrics requires care. Step One: Choose Measurements Select one or two activities that are good early proxies for future sales. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MAY 14, 2013

Is your B2B marketing activity still built around a series of campaigns? When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Campaigns still have a place in your marketing, but your campaign cannot be allowed to trump your always on marketing activity. Q1: Security. Q3: Lower Cost.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100