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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. For example, take Active Conversion. So, on balance, more options is good news.

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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Website sessions are added to the salesforce.com Lead record.

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Enhancement Round-Up Q2 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. MARKETING ACTIVATIONS: Games, Improvements & Updates. . 1: Activation Builder Redesign. NEW ACTIVATIONS. MARKETING/EVENTS: GAMIFICATION IMPROVEMENTS & UPDATES. 2: Photo Booth [details].

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Points are deducted for behaviors that indicate "tire kickers" or other low-yield activity. Number of converted leads per rep per month.

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 1) Marketo. 2) HubSpot.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.