Digital B2B Marketing

OCTOBER 18, 2011

A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs. Companies will promote interaction with call outs and reminders, or also integrating the functionality into their site, making it clear what action visitors should take.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

JULY 28, 2011

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. Stability (see the next section) will be a challenge with hub activity, but if I were a CMO at a large company, I would at least consider testing data from a hub as a proxy for overall social media reach. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 19, 2012

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. According to new research from IDC, only 18.6%

Social Media 100

Social Media BtoB Media B2B 100

Digital B2B Marketing

SEPTEMBER 11, 2012

As targeting and relevance improve, both the value of interaction and the interaction rate will increase, improving Twitter’s revenue potential while improving the experience for users. By requiring targeting, advertisers will be forced to create more targeted and relevant campaigns.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

APRIL 28, 2011

Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with. Consider not just where they are, but where you have the opportunity to interact. Unfortunately, that is easier said than done.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, your interaction and content must focus on your preference segment. But is this the only path for social media, or can activities like those outlined above drive preference? This is your preference segment. Your position may alienate some. That is OK. You are connecting with your audience, not the broader market.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

OCTOBER 11, 2011

A focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Differentiation Content 100